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Daily Archives: May 24, 2016

Trust, but Verify: Basic metrics that should be at your fingertips

Review and Understand Your Online Marketing Metrics

Marketing FAQsBy Larry StopaMay 24, 2016

If you wonder if your Online Marketing is working, review your analytics and traffic data. If you don’t follow the Russian proverb oft repeated by President Reagan, “Trust, but verify,” your program could be doing who knows what. Sure, you trust your agency or digital team. But you’d be a fool to not dive in…

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