Questions you should talk through with your team when developing buyer profiles or personas.

Key Questions to Ask When Developing Buyer Personas For Your Brand

We’ve already talked a lot about what buyer personas are and why they’re important for your brand. There’s no doubt that well-researched audience profiles can make all aspects of your marketing more effective and help align messaging across channels and departments. Awesome, right? Now comes the real challenge: creating effective personas! How exactly do you…