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  • What We Do
    • Our Approach
    • Inbound Marketing
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    • Analytics
    • Local Search
    • How We Bill
  • Who We Serve
    • C-Suite
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  • Our Story
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Daily Archives: January 28, 2020

A Persona’s Impact: On Your Social Media Marketing

Online Marketing, Social MediaBy Amberlee PerryJanuary 28, 2020

Buyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insights that go into them certainly need to be…

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