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Daily Archives: January 28, 2020

A Persona’s Impact: On Your Social Media Marketing

Digital Marketing Best PracticesBy E-Power MarketingJanuary 28, 2020

Buyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insight that goes into them certainly needs to be…

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