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Daily Archives: February 28, 2020

Content attracts

A Persona’s Impact: On Content Marketing

Digital Marketing Best PracticesBy E-Power MarketingFebruary 28, 2020

Before developing content for a new client at our agency, our content team asks whether or not the client has buyer personas. It’s an important first step because buyer personas — otherwise known as audience personas or customer profiles  — are critical to online marketing success, and specifically to content marketing success. In fact, they…

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