The food world has been organic-obsessed for a few years now. In the kitchen, going organic means going back to the basics, and the same holds true online. Here are some reasons to go organic in your digital marketing, focus on the basics for a stronger foundation and an even more successful online marketing program!
First, let’s break down the benefits. What, exactly, can SEO provide you? The easy answer is increased visibility online, but search positions alone aren’t going to make you any money. Let’s look at the bigger picture:
- Increased organic search traffic (turn those search positions into visits!)
- More qualified visitors (make sure you’re being found for the phrases you want to be found for, the ones that make you money!)
- Brand awareness (amplify your exposure by taking up as much room as possible on Google’s first page!)
- Credibility (Organic listings are often cited as being more trustworthy than ads, demonstrate your dependability to consumers)
- Easy to use website (optimize your site hierarchy & nav for use by search engines and your target audience)
- Separate yourself from the competition (outrank your competitors for a boost in traffic & sales)
Still not ready to go organic with some of your marketing budget? We get it. SEO isn’t as trendy as some other online marketing initiatives, and it certainly isn’t a new or fresh idea. That doesn’t mean it’s not important. Everything you do online can benefit from a strong SEO program. From your advertising to your content, creating a well optimized foundation through ongoing SEO can generate long term business results for your brand.
When you’re ready to reinvest in your brand’s organic performance, turn to a team with demonstrated success. E-Power Marketing has successfully been optimizing websites and online marketing programs since 1998. It’s the foundation of our agency’s success, and can be your foundation of success too. Let’s talk about how far an SEO program can take your brand!