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Optimizing for Voice Search

It’s estimated that around 111.8 million people in the United States use voice assistants at least once a month. Voice search is becoming a constant in many people’s daily lives. Having your website well-positioned is becoming increasingly important as it becomes easier and easier to search the Internet.  Learn what voice search is, some of…

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The Basics Of Digital Metrics

The Basics of Digital Metrics

All too often, we hear that clients who have worked with other digital marketing agencies either don’t get digital marketing reports or, if they do, there is so much industry-specific jargon that they don’t really get value out of the reports. As a result, any reports they get are ignored or tossed to the side.…

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GoogleShopping

Free Listings with Google Shopping

If you have not already heard, Google made an exciting announcement earlier this week, by updating how Google Shopping results are determined. Since 2012, Google Shopping has operated as a paid advertising platform, but will soon be transitioned to mostly free listings! This is a great opportunity for businesses of all sizes to make online…

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A Persona’s Impact: On Your SEO

Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…

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Tracking SEO results on tablet

8 Reasons Why Your SEO Did Not Work

Search Engine Optimization (SEO) offers powerful practices to lift your website’s search visibility to generate quality, free traffic. However, there are many hurdles that will keep your website from the search visibility your business deserves. 1. The site has too little content. Small Websites struggle to develop natural search visibility. If you want search visibility,…

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Great SEO demands Great User Experience

Great SEO demands Great User Experience

Do you know who Google’s target audience is? It’s not the millions of website owners.  Google’s target audience is the billions of searchers. If you want top search positions — which help to increase your online visibility, traffic, and engagement immensely — you have to focus on those who would be searching for what your website might offer them.…

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