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A Persona’s Impact: On Content Marketing

Before developing content for a new client at our agency, our content team asks whether or not the client has buyer personas. It’s an important first step because buyer personas — otherwise known as audience personas or customer profiles  — are critical to online marketing success, and specifically to content marketing success. In fact, they…


Tips For Telling Your Brand’s Story

Whether it makes you laugh, cry, or scream — or all three — we all love a good story. From books and movies to personal experiences, all of us have stories that have touched us in some way. With that in mind, the difference between good content marketing and great content marketing is storytelling. Unfortunately,…