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A Persona’s Impact: On Content Marketing

Before developing content for a new client at our agency, our content team asks whether or not the client has buyer personas. It’s an important first step because buyer personas — otherwise known as audience personas or customer profiles  — are critical to online marketing success, and specifically to content marketing success. In fact, they…

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A Persona’s Impact: Intro

Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas.  As digital marketing has progressed, the terminology may have changed, or a new buzzword might be pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the know, all of this jargon…

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Tips For Telling Your Brand’s Story

Whether it makes you laugh, cry, or scream — or all three — we all love a good story. From books and movies to personal experiences, all of us have stories that have touched us in some way. With that in mind, the difference between good content marketing and great content marketing is storytelling. Unfortunately,…

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Digital Marketing – Build or Buy? Or Synergize?

Traditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…

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