If you’re a business owner or marketing team leader and you’re considering investing in artificial intelligence (AI) systems rather than building your marketing team or budget, this article is for you. If you look at recent headlines or scroll through LinkedIn, you’ve probably seen business leaders talking about how AI is the future. There’s no…
DetailsAutomation. AI. Machine Learning. Natural language processing. These terms are everywhere lately, especially in reference to digital marketing and advertising. It’s easy to feel like the computers are taking over. But are they? Computers and machine learning can only take your business so far. Critical parts of your company’s digital advertising strategy still need a…
DetailsAs an owner or employee at a small business, you have a lot on your plate. You’re probably wearing a lot of hats, juggling responsibilities, and feeling a bit overwhelmed from time to time. You also likely have a list a mile long of all the things you wish you had time for such as…
Details“Add To Cart,” “Proceed To Checkout,” “Submit Order.” The process of online shopping is quick and painless, which is the main reason why consumers tend to lean toward online shopping versus in-person. In order to keep up with this change, Facebook Shop and Instagram Shop are two big social media platforms that businesses are turning…
DetailsSummer is in full swing here in Oshkosh and throughout the Midwest! People are seemingly making up for lost time this summer, shopping, eating out, and catching up with family and friends. As a business owner, you are likely wondering how to get in on the action, and get more customers through your door! Here…
DetailsGoogle is always working on improvements to their algorithm through big (and small) updates over the years. These algorithm updates are meant to ensure that searchers are being shown the most relevant, high-quality, and user-friendly pieces of content on the web. These updates are one of the many reasons that search engine optimization is never…
DetailsWe’ve talked to so many brands, from our neighbors here in the Fox Cities to long-term clients from the coasts who know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get…
DetailsA lot of people think that search engine optimization (SEO) is a one-and-done project, but great SEO involves a long-term commitment. Your website shouldn’t be stagnant, and search engines themselves continue to evolve as new updates are constantly rolling out. Google has always been focused on providing its own users with the most relevant websites…
DetailsFacebook and Instagram make up the two most popular social media sites with over 3 million active monthly users combined, and since Facebook owns Instagram, businesses can use one advertising platform to reach people on both sites, making it a powerful tool. As a small or medium-sized local business, you’ve undoubtedly heard over and over…
DetailsDo you have an incredibly loyal customer base? Do your customers continually come back to you and purchase at such a high rate that you are willing to pay a little extra for their clicks? Or maybe you have a business with a long buyer’s journey and you know that people who have already visited…
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