Do you own or work at a small to midsize business, with a local customer base? Are you struggling to break through the noise and reach your target audience? Unsure of how to best invest your advertising budget to really move the needle and get the best return? You’re in luck, we wrote this blog…
DetailsWhen a company or brand is ready to reach out to a digital marketing agency for help, the conversation almost exclusively starts in one of three ways. I have been doing (insert digital marketing tactic like social media marketing, pay per click, etc) and it’s not having the desired impact. I have been told I…
DetailsWe refer to any business that meets with customers face-to-face as a “local business”. If you have a store-front or a service area, you have a local audience, which makes you a local business. You may be a one-person team running things all on your own, or a national chain. Your direct interaction with customers…
DetailsGoogle Analytics is one of our most-used, best-loved tools here at E/Power Marketing! Being able to track and understand how people are using your website is a must when it comes to making strategic, responsible marketing recommendations. We look forward to exploring your reports and helping you understand your visitors to drive better results. To…
DetailsWhether you’re a local business serving the Fox Cities or a large company with an international audience, SEO is incredibly important to stay competitive. In this article, we’ll tell you why search engine optimization (SEO) is important, as well as go into the details about hiring an agency versus hiring someone in-house to take care…
DetailsA 500-word blog post, on average, takes 1-2 hours to write, according to Hubspot. That time estimate doesn’t necessarily reflect longer pieces, research, time for editing, and time to actually post the blog. Needless to say, blogging is an investment. The last thing a small business — or really any business for that matter —…
DetailsE/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills! Businesses with a focus on their community, who…
DetailsWith the wide variety of advertising platforms and methods available for you to market your business, Facebook (and Instagram, owned by Facebook) may not be at the top of your list. This may be because perhaps you feel the platform isn’t the right fit for your industry, your customers aren’t active there or maybe it’s…
DetailsAll too often, we hear that clients who have worked with other digital marketing agencies either don’t get digital marketing reports or, if they do, there is so much industry-specific jargon that they don’t really get value out of the reports. As a result, any reports they get are ignored or tossed to the side.…
DetailsWe recently shared some of the benefits of starting a blog for your business. Now, we’re diving into the nitty-gritty about what it takes to actually start a blog and how to make sure it’s successful. If you’re ready to up your content game and start an awesome blog for your business, we’ve got your…
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