Alternate ways to conduct business during the Coronavirus crisis
It’s no secret the Coronavirus is disrupting businesses. Trade shows are being canceled. Consumers are staying at home. Business travel is sharply curtailed. These disruptive changes are reactions to slow the spread of the disease by minimizing direct human interactions. Disruptive is the key word!
How is your business being affected? What scheduled events do you have planned in the next 2 or 3 months? How confident are you that they will happen? What are your goals for these events? What are your plans if these events are canceled? These are important questions that need answering, and you may just need to pivot your planning.
It’s time to plan workarounds for the disruptions that are sure to come. Your business needs to succeed through the crisis. What is your Plan B to quickly pivot and adjust, to stem the tide?
Show what your brand stands for…
Now is the time to demonstrate the vigor and values of your brand. Make it clear to your audience that you will be there for them. Demonstrate how their safety is your primary concern. Take actions to show them how you will do it.
Time for the internet to work hard for your business…
The internet transmits plenty of viruses, but not the Coronavirus. Digital marketing is your means to stay connected conducting business with your audience.
Work at home is going to become more common. The internet is the channel they will use for their jobs. Reach out to your audience there.
Communicate with your audience…
You can meet with your buyers even if your trade show is canceled. Your sales team can do their jobs without traveling to your clients.
Videoconferencing today is reliable, easy to do, and economical, if not free. Services such as Zoom, Google Hangouts, and Skype make it simple to have face-to-face meetings. Plus with travel time eliminated, your sales team has more time to sell. You can make up those smaller orders by closing more orders.
Sell product and generate leads…
The internet makes it easy for your customers to buy or connect with you. Now more than ever the internet empowers you to engage in interactive communications with your customers. Double down on reaching out to them through digital marketing. Stay on top of their inquiries with quick responses. Show them your brand is there for them.
The Coronavirus presents a unique challenge not experienced before. Technology is ready for us to strategize the workarounds to keep our businesses moving. Don’t hesitate to try new strategies. Innovation is demanded to overcome what we face during an uncertain period of time. People will not stop living. They simply won’t be getting near each other as much.
