Google’s Webmaster Tools has provided yet another useful upgrade. Google announced the upgrade to the Anchor Text. This new feature tells you what text is being used in links pointing to your website. Since anchor text is an important part of the SEO pie, this feature shows you what keywords are being emphasized for your website.
This feature was not available on all sites, but has now been rolled out to everyone who has Google Webmaster Tools set up for their website.
Previously Google’s Webmaster Tools only provided the most popular single words contained in the links, now you are provided with the full Anchor Text among variations up to 200 phrases. They have also brought back the section showing you the most common individual words contained in your websites anchor text.
I have to give my props to Google for this tool. It’s a beauty!!