In a meeting late last week, the E-Power Marketing team started talking about a great client testimonial that had just come in. As we were talking through the program and celebrating with the account team, we got onto the topic of how important reviews and user-generated content are for every brand’s digital marketing initiatives. They’re…
If statistics prove anything, it’s that working mothers are an important part of our workforce, economy, culture, and, quite possibly, your online marketing strategies. Recent numbers from the Bureau of Labor Statistics show that more than 74% of moms with children under the age of 18 work — and that has continued to grow. Overall,…
More than 60% of B2B marketers report that last year, their content marketing strategies were more effective than in 2016. Can you say the same? If you’re looking to up your 2018 content game, these are the trends you need to embrace! Diversify your content formats: 2018 is the year to change up your content…
As we head into the holiday season, I’ve been paying extra attention to the brands that are shaping their marketing around a story that consumers will emotionally connect to. We know that consumers will pay more for a product when they feel connected to a brand, and we know that 89% of consumers are loyal to…
Through the generous support of the E-Power team, clients, families and friends, we were able to raise $1,050 for the National Pediatric Cancer Foundation, Inc. last month! The agency responded with a $1,000 donation match, making our grand total donation $2,050 for Childhood Cancer Awareness Month! The foundation and cause is near and dear to our…
Consumers are spending more and more time online researching their options before most purchases. As the holiday season approaches, shoppers will be searching online to create a well-thought-out gift-buying plan, with only 1 in 5 purchases being impulse buys and over half of gift purchases being planned in advance. It may be summer now, but…
When it comes to having a successful holiday season, and a strong finish to the year, timing is everything. Summer may be in full swing outside, but now is the time to start prepping for the holidays! If you haven’t already started to let your target audiences know who you are, what you do and…
You know that content is important. You’ve seen the content marketing stats, you’ve heard the buzz, you’ve probably even put some kind of content marketing in place for your brand. But is your content working to boost your business? Like, really working to drive the traffic, leads and sales you deserve? Let’s first take a…
Last month, Andrea Schultz celebrated her 15 year anniversary with E-Power Marketing and we are so lucky to have her! Her knowledge and expertise are second to none, but it’s her work ethic, determination and unwavering loyalty that really make Andrea such an incredible asset to our agency. She is driven to succeed, both for…
The food world has been organic-obsessed for a few years now. In the kitchen, going organic means going back to the basics, and the same holds true online. Here are some reasons to go organic in your digital marketing, focus on the basics for a stronger foundation and an even more successful online marketing program!…