From the desk of: Adrian Bredeson Time Flies When You’re Having Fun! I’m not sure where the time went, but October is coming to a close! It really hit me as I was scrambling to pack Halloween costumes (Don’t forget the mask! And the hairbow! And the shoes!), party treats, and library books in my…
Today marks one year. It’s surreal, isn’t it? One year since we’ve all been together at the office in Oshkosh… One year since we’ve gone out for a team lunch or happy hour at Manilla, Gardina’s, Becket’s, Mahoney’s, or any of our other favorite spots… One year since we’ve regularly met with clients in person……
We refer to any business that meets with customers face-to-face as a “local business”. If you have a store-front or a service area, you have a local audience, which makes you a local business. You may be a one-person team running things all on your own, or a national chain. Your direct interaction with customers…
February flew by! It was a cold and snowy month, but we worked hard for our clients and had some great adventures of our own! Check out some of our big wins and what was going on at the agency this month!
I’m going to go ahead and assume you’re using Google Analytics for site data and audience insights, if you’re not, we should talk, soon. Seriously, I’d love to hear why you’re not using Google Analytics, send me an email and let me know!) I’m also going to assume that you’re ready to take your content…
Google Analytics is one of our most-used, best-loved tools here at E/Power Marketing! Being able to track and understand how people are using your website is a must when it comes to making strategic, responsible marketing recommendations. We look forward to exploring your reports and helping you understand your visitors to drive better results. To…
If you’re a local and service area based business owner, you undoubtedly need to use different methods of advertising to generate leads. Billboards, direct mail, Facebook ads, etc…. all might work, however there’s one vertical from Google that performs really well: Google Local Services Ads. The post below is a breakdown of what this form…
With the wide variety of advertising platforms and methods available for you to market your business, Facebook (and Instagram, owned by Facebook) may not be at the top of your list. This may be because perhaps you feel the platform isn’t the right fit for your industry, your customers aren’t active there or maybe it’s…
As companies reopen and adapt to our new sense of normal during the ongoing COVID-19 pandemic with varying restrictions, there are quite a few digital advertising tips to keep in mind. We love helping businesses better understand the opportunities digital marketing presents, especially in today’s challenging climate. Seize The Opportunity When the lockdowns started,…
Earlier this week, we had a team meeting and talked through some of the best questions we’ve gotten in the last few weeks. One that stuck out to me was “What can I do to make the most impact for my business right now?” I thought that was such an important question, and one probably…