Branding is an important piece of the marketing puzzle. Does your company have a motto or mission statement? How about a logo? What colors do you associate with your company? The answers to these questions and more are the outline of your company’s brand. Think about it. When you head over to the Coca-Cola website,…
You are part of a successful company. You’ve established a solid team, developed valuable products or services, and you’ve done alright for yourself so far. However, in today’s world doing alright isn’t always enough. Search engine marketing has gone from being an advantage to a competitive necessity. SEM, including Search Engine Optimization and Pay Per…
You and your employees know your company inside and out. You know better than anyone the special things that really make your company succeed. That drive is often referred to as your corporate culture. Normally, corporate cultures aren’t formally taught or regularly discussed. But when you take a step back and really look at the…