Automation. AI. Machine Learning. Natural language processing. These terms are everywhere lately, especially in reference to digital marketing and advertising. It’s easy to feel like the computers are taking over. But are they? Computers and machine learning can only take your business so far. Critical parts of your company’s digital advertising strategy still need a…
Facebook and Instagram make up the two most popular social media sites with over 3 million active monthly users combined, and since Facebook owns Instagram, businesses can use one advertising platform to reach people on both sites, making it a powerful tool. As a small or medium-sized local business, you’ve undoubtedly heard over and over…
Do you have an incredibly loyal customer base? Do your customers continually come back to you and purchase at such a high rate that you are willing to pay a little extra for their clicks? Or maybe you have a business with a long buyer’s journey and you know that people who have already visited…
Here at E/Power Marketing, we are passionate about helping local businesses succeed. Local businesses are an important part of the financial well-being of the communities they serve, help define a community identity, and are filled with creative, hard-working individuals. But we also recognize that local businesses are up against their own unique set of challenges.…
All too often, we hear that clients who have worked with other digital marketing agencies either don’t get digital marketing reports or, if they do, there is so much industry-specific jargon that they don’t really get value out of the reports. As a result, any reports they get are ignored or tossed to the side.…
The impact of a well-researched and fully developed buyer persona cannot be overstated. Making sure that every department — from product development to sales to marketing to customer service — knows the buyer inside and out is crucial to a company’s long-term success. When considering the significant investment that can come with digital advertising, it…