As Director, Digital Advertising at E-Power Marketing, Ellie focuses on developing targeted advertising campaigns to boost sales, increase trade show and event registrations, drive leads and strengthen brand recognition. She has become an expert in all things online advertising, and expanded her focus to include Google Analytics and conversion optimization.

The Evolution of Google Analytics Infographic

The Evolution of Google Analytics

Google Analytics is the market leader in website analytics services, and with 10+ years of experience under their belt the platform has come a long way since the launch of its first version. Today we’re looking back at the history of Google Analytics, traveling back to 2005 when Google acquired Urchin Software Company through to…

Don’t Fall for Spam Traffic

You recently noticed a huge spike in traffic to your website. Your Social Media efforts, Online Advertising campaigns, and SEO strategies must be working! Yippee, right? Not so fast! Before you go off bragging to your boss, you might want to take a closer look at that traffic. Spam traffic has been around for years,…