As the Manager of Online Advertising at E-Power Marketing, Ellie focuses on developing targeted advertising campaigns to boost sales, increase trade show and event registrations drive leads and strengthen brand recognition. She has become an expert in all things online advertising, and expanded her focus to also include Google Analytics and conversion optimization.

3 BIG Reasons Why Your Facebook Ads Aren’t Performing

Facebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We’ve seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a “pay-to-play” framework, making it difficult for brands to get their content…

Step Inside AdWords Blog Series: Scaling and Automating Your Google AdWords Campaigns

The newest Google AdWords ad formats discussed in last week’s blog post provide the resources and tools that advertisers need in order to address consumers during “micro-moments”, where they expect the right information, right away. This has drastically changed the advertising playing field, making it more complex than ever. As Google AdWords continues to expand…