If you have not already heard, Google made an exciting announcement earlier this week, by updating how Google Shopping results are determined. Since 2012, Google Shopping has operated as a paid advertising platform, but will soon be transitioned to mostly free listings! This is a great opportunity for businesses of all sizes to make online…
The holiday season is right around the corner! The second those Halloween decorations come down, you can guarantee that consumers will switch over to “holiday mode”. If your brand has an e-commerce store, you’ve likely been doing your holiday prep for weeks now. But, if you’re a little late to the game (not pointing any…
The holiday shopping season is just around the corner! While we always encourage brands to start holiday planning as early as possible, we know that sometimes it slips through the cracks. If you’re running a little late on your brand’s holiday strategy, don’t panic! While it may be too late to discuss a total website…
A great email database is an invaluable resource for companies of all shapes and sizes, and for years email marketing has played an integral role in online marketing. In recent years, thanks to advancements in online advertising, email marketing can now extend beyond the inboxes of the users on your email lists. Today, email targeting…
Facebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We’ve seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a “pay-to-play” framework, making it difficult for brands to get their content…
It’s a big day for online advertisers and brands advertising on Google! Today, Google officially announced that expanded text ads will be rolled out to all advertisers. E-Power Marketing received beta access to expanded text ads for our client accounts several weeks ago, (thanks to our status as a Google Premier Partner Agency) and preliminary…
I’ve blogged and spoken about Google Analytics quite a bit over the past several years, usually focusing on the amazing reporting and tracking features it offers and how businesses can use it to take their websites and marketing strategies to the next level. And while Google Analytics remains an invaluable tool, it doesn’t come without…
Google Analytics is the market leader in website analytics services, and with 10+ years of experience under their belt the platform has come a long way since the launch of its first version. Today we’re looking back at the history of Google Analytics, traveling back to 2005 when Google acquired Urchin Software Company through to…
You recently noticed a huge spike in traffic to your website. Your Social Media efforts, Online Advertising campaigns, and SEO strategies must be working! Yippee, right? Not so fast! Before you go off bragging to your boss, you might want to take a closer look at that traffic. Spam traffic has been around for years,…
What could Landing Pages and first dates possibly have in common? A lot more than you might think! First dates are all about setting the stage for a potential long term relationship. Landing Pages should be designed to do just that. In most cases, the Landing Page should be the start of what’s hopefully a…