Emily focuses on crafting the stories that really speak to our clients' target audiences, to attract, engage and convert them. From website copy to blog posts, social updates to landing pages, Emily does it all (and she does it really, really well)!

5 Reasons Buyer Personas Are Important For Your Marketing Strategy

At E-Power Marketing, we’ve already discussed the basics about buyer personas and why they’re important for your marketing strategy. But now we wanted to dive in a little deeper. Maybe you’ve just started crafting personas, or you’re reviewing your existing profiles and wanted a bit of a refresher. Either way, we’re glad you’re here. Our…

5 Easy Steps to Make Your Marketing More Effective with Smartphone Users

Smartphones are everywhere — retail stores, coffee shops, libraries, public transit. In fact, you may even be reading this post on a smartphone right now. More than 25% of American adults say they’re online “almost constantly,” thanks mostly to smartphones and other mobile devices. Even with the prevalence of smartphones, many businesses still aren’t in the…

How to Fight Blog Burnout

By now you probably already know that blogging is important to help create brand awareness, improve search results, and drive traffic to your website. You may have even already implemented a blog and started posting to your housewares brand’s website. That’s great! However, if you’re like many housewares business owners or marketers, keeping up a…