E-Power is excited to welcome Apryle Krause to our team as a new online marketing account manager. She’s only been here a little over a week and she’s already shaking things up around the E-Power office. Apryle comes to us with 12+ years of marketing experience focused on client growth and interaction. She started her…
According to data from Think With Google, search is the most common way in which travelers discover the brand they ultimately book with during the travel planning phase — and the number of searchers only continues to rise. Therefore, SEO — and really all aspects of online marketing — are essential in trying to compete…
E-Power is proud to welcome the newest member of our team, Andrea Thiel! With a creative spirit and a head for data and analytics, Andi was a natural fit for our online advertising team. We’re so excited to have her aboard as an online advertising specialist! Though Andi originally pursued theater in school, she quickly…
This morning my alarm went off, and after a few snoozes I got up, and technically to no one I asked, “Ok Google. What does my day look like today?” As I got ready for the day I listened to my Google Assistant tell me about the weather, the time of my first client call…
As a marketer, you know that marketing is all about telling a story and making a connection with your audience. Someone who feels connected to your brand and trusts you is going to be more likely to continue to buy, interact, and share your products and services. Building a relationship with your audience can be…
If you’ve been paying attention to the news lately, you’ve likely heard about the Federal Communications Commission (FCC) proposal to repeal net neutrality rules that would change the internet we know and love. Currently, all traffic is being handled the same way and Internet Service Providers (ISPs) can’t pick and choose which websites people get…
We’re fresh off of the biggest shopping weekend of the year. Three quarters of Americans shopped during Black Friday weekend spending a record $5 billion in online sales – a 16.9% increase from 2016 according to Adobe Digital Insights. Many more people will shop on Cyber Monday too. Adobe Digital Insights predicts another $6 billion…
It’s November, and we’re getting down to the wire in preparing for the holidays. For many, November 1 marks the start of the holiday shopping season, and whether you like it or not brands everywhere are going to launch their holiday campaigns. I don’t know about you, but as a consumer I am counting down…
According to the 2017 Social Media Marketing Industry Report, 62% of marketers do not know how to value their social media efforts. Valuing your social media efforts can be daunting. What is the value of a ‘like’ on Facebook or a follower on Twitter? If you are an online retailer and your Facebook advertising efforts…
Tens of thousands of dollars are allocated to advertising initiatives, yet you’d swear you’re asking for the Cleveland Browns to win the Super Bowl when requesting more budget for search engine optimization and content marketing efforts. Why is that? There’s a couple reasons that are most popular without diving too deep into this discussion. Organic…