Google is always working on improvements to their algorithm through big (and small) updates over the years. These algorithm updates are meant to ensure that searchers are being shown the most relevant, high-quality, and user-friendly pieces of content on the web. These updates are one of the many reasons that search engine optimization is never…
We’ve talked to so many brands, from our neighbors here in the Fox Cities to long-term clients from the coasts who know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get…
A lot of people think that search engine optimization (SEO) is a one-and-done project, but great SEO involves a long-term commitment. Your website shouldn’t be stagnant, and search engines themselves continue to evolve as new updates are constantly rolling out. Google has always been focused on providing its own users with the most relevant websites…
Whether you’re a local business serving the Fox Cities or a large company with an international audience, SEO is incredibly important to stay competitive. In this article, we’ll tell you why search engine optimization (SEO) is important, as well as go into the details about hiring an agency versus hiring someone in-house to take care…
It’s no secret that businesses need a strong online presence to increase brand awareness, attract new customers, and build a reputation. Although an integrated digital marketing strategy is necessary, social media efforts are a great first step to improving your business’s online presence. We put together these three simple tips to help you get started!…
A 500-word blog post, on average, takes 1-2 hours to write, according to Hubspot. That time estimate doesn’t necessarily reflect longer pieces, research, time for editing, and time to actually post the blog. Needless to say, blogging is an investment. The last thing a small business — or really any business for that matter —…
E/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills! Businesses with a focus on their community, who…
In the crowded online space, creating great content that stands out and delivers results isn’t easy. Content marketing is an investment that takes a lot of time and effort. E/Power is a small business, so we understand that time and energy are valuable and budgets are tight. With that in mind, it’s important that you’re…
You know the expression of “beating a dead horse”? Basically, it’s used to describe someone who’s wasting time and energy on a lost cause. Unfortunately, we see many small business owners and marketing teams “beating a dead horse” when it comes to their marketing. Either they’re spending a lot of their precious resources on strategies…
It’s estimated that around 111.8 million people in the United States use voice assistants at least once a month. Voice search is becoming a constant in many people’s daily lives. Having your website well-positioned is becoming increasingly important as it becomes easier and easier to search the Internet. Learn what voice search is, some of…