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Meet the E-Power Team – Justin Tadych

Trail Run Up Dog Mountain – Columbia Gorge, Washington Justin is E-Power Marketing’s Manager of Search Engine Marketing. He attended the University of Wisconsin Oshkosh and joined E-Power Marketing in 2004 when he saw an open internship position. Immediately, Justin applied because he was interested in online marketing and saw a future in the industry,…

Meet the E-Power Team – Andrea Schultz, Director of Search Engine Marketing

Andrea with her family, husband Rob, son Trevor and daughter Rianna, showing off their Packer pride. Featured this week is Andrea Schultz, E-Power Marketing’s indispensable Director of Search Engine Marketing. When Andrea was studying marketing and management information systems at the University of Wisconsin Oshkosh, a professor pointed out an internship position at E-Power Marketing.…

The Power of Content

You hear it over and over from your search marketing agency. “Your Website needs more content.” “Add informative content to your Website.” and “Without content your organic search results will continue to lag.” As search marketing professionals, we’re not trying to sound like a broken record. Content truly is one of the top factors in…

Don’t Forget the Meta-Description Tag!

More often than you’d expect, we see Websites using the same meta-description for all pages on their Website. When meta-descriptions are utilized in Google and search engine result listings, they allow you to entice searchers to click through to your Website. Those 15 – 25 words can persuade Web users to visit your site instead…

Integrating Pull Marketing for a Successful Campaign

Traditionally, marketers have satisfied their sales quotas using conventional media channels such as television, radio and print. However, in the wake of the online age and, more recently, the explosion of social networking platforms, businesses are revamping their marketing strategies. Traditional marketing tactics such as advertising via radio, television, billboards and direct mail are generally…

10 Common SEO Mistakes – Don’t Let This Be You

1) Thinking Search Engine Optimization is magic! Many people still believe that Search Engine Optimization is magic. They hire an SEO company and immediately expect to be on the first page of Google. There is much work and time involved before results appear. Successful Search Engine Optimization requires client involvement, changes to your website, and…

What is Mobile Analytics

The population of smart phones, PDAs, and similar technology is booming. The popularity of these technologies is causing an increase in the number of users accessing the Web using their mobile devices. This is creating both new challenges and new opportunities for website owners. When it comes to measurement of these users, basic analytics will…