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Content, Content, Content – SEM Back to Basics Tip #2

Search engine marketing, specifically organic search engine optimization, cannot be effective without quality content. It just can’t work period. Yet, this is one of the biggest challenges faced with a search engine optimization program. Search engines are really simple creatures, they’re robots, computers. They follow links and read the visible text on your Web site.…

Importance of Proper Re-directs

Search engines are highly sensitive to how you program re-directs of a URL or domain. You must program the re-directs in a search engine friendly way or face the loss of search visibility. This is especially important when you launch a new website with new URLs, have multiple domains pointing to the same website, or…