E/Power Marketing has been named a Google Ads Premiere Partner, a status only awarded to the top 3% of Google Ads partners nationwide. E/Power has earned this award by hitting multiple milestones and various requirements, including managing the necessary ad spend, delivering significant agency and client revenue growth, and expanding our customer base regularly. While…
When a company or brand is ready to reach out to a digital marketing agency for help, the conversation almost exclusively starts in one of three ways. I have been doing (insert digital marketing tactic like social media marketing, pay per click, etc) and it’s not having the desired impact. I have been told I…
Business success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback. In the grand scheme of your digital spend, an investment in buyer personas is a drop…
Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As digital marketing has progressed, the terminology may have changed, or a new buzzword might be pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the know, all of this jargon…
We’re all about tracking things here at E-Power. One of the best ways to do that is by using Google Analytics. Let’s start from the beginning and discuss setting up Goals in Google Analytics. What is a Goal in Google Analytics? Goals are a way within Google Analytics to measure key actions, activities, leads, or…
The answer is – right from the start! If your website is for marketing, then marketing and web development should work hand-in-hand from the very beginning. Keep in mind the marketing messages carry the objectives of the website. Web design and programming are tools to deliver the messages. When looking at building or redesigning a…
Are you looking for help running or starting a Google AdWords or online advertising campaign, but not sure how or where to start looking for someone who meets your needs or understands your business? Check out these 12 reasons to consider letting a Premier Google Partner Agency (like E-Power Marketing) handle your online advertising needs. What…
In my previous post I discussed how to Set Up Goals in Google Analytics. As some of you may know, a Google Analytics account only allows you to setup up 20 goals. Well, what if you need to measure more than 20 goals? The answer is to add more views in your Google Analytics property, and…
In the world of online advertising, the travel industry is one of the most brutal and cutthroat verticals around. Whether you are competing in Google Ads with big travel brands, or trying to gain back some control from Online Travel Agents, you are matched up against billions of dollars of ad spend and marketing budgets…
E-Power Marketing is now recognized as an elite Google AdWords Premier Partner! How exclusive is this club? To provide some scale, there are currently only 63 Google Partner agencies in the entire state of Wisconsin. Of those 63 only 14 Wisconsin agencies have met the requirements to make it to the elite level of becoming a…