Alternate ways to conduct business during the Coronavirus crisis It’s no secret the Coronavirus is disrupting businesses. Trade shows are being canceled. Consumers are staying at home. Business travel is sharply curtailed. These disruptive changes are reactions to slow the spread of the disease by minimizing direct human interactions. Disruptive is the key word! How…
We’re In This Together Now that most of you have some time at home, learning the swing of things with this “Remote Working” – how is it going? With Coronavirus continually spreading throughout the United States and throughout the world, we are seeing more businesses forced to work from home. Are you one of these…
You know your website and social media presence should deliver powerful marketing. They are your billboards shown around the world. They can build relationships with new customers. They can reach and interact with your precise target audience. They can motivate your target audience to take actions that advance your business stronger than any of your…
You know effective digital marketing is crucial to your business success. But how do you know if you are getting effective work? Digital marketing is complex and full of jargon. Here are tips to make sure your digital marketing agency is delivering the goods and that both sides know what to expect. Demand reports that…
Internet use is nearly ubiquitous in America. Only 10% of Americans do not use the internet. 77% of Americans own a smartphone. To put it simply, online is where you are going to find your buyers. Or, rather, where your buyers will find you. How have you adjusted your marketing and sales programs? How are you…
Search Engine Optimization (SEO) offers powerful practices to lift your website’s search visibility to generate quality, free traffic. However, there are many hurdles that will keep your website from the search visibility your business deserves. 1. The site has too little content. Small Websites struggle to develop natural search visibility. If you want search visibility,…
Traditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…
Do you know who Google’s target audience is? It’s not the millions of website owners. Google’s target audience is the billions of searchers. If you want top search positions — which help to increase your online visibility, traffic, and engagement immensely — you have to focus on those who would be searching for what your website might offer them.…
SEO is more important than ever. Google processes over 3.5 billion searches per day. Organic search traffic should be the biggest traffic generator to your website. And no matter how good your numbers are, you can make them better. Putting together your SEO SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis will give you insights into…
How well do you know what motivates your customers to buy? You defined your product benefits to illustrate their appeal, but do you know what the emotional triggers are that will make those benefits resonate and motivate purchase? How can you discover what those triggers are? There is a methodology that can guide you to…