Since establishing E-Power Marketing® in 1998, Larry has grown it to become a highly successful business focused on generating the results that impact our clients' bottom line. Larry oversees all client programs, new business initiatives and leads the team to continued growth and ongoing education.

Great SEO demands Great User Experience

Do you know who Google’s target audience is? It’s not the millions of website owners.  Google’s target audience is the billions of searchers. If you want top search positions — which help to increase your online visibility, traffic, and engagement immensely — you have to focus on those who would be searching for what your website might offer them.…

Develop Buyer Personas to Discover Emotional Triggers That Motivate Your Audience to Buy

How well do you know what motivates your customers to buy? You defined your product benefits to illustrate their appeal, but do you know what the emotional triggers are that will make those benefits resonate and motivate purchase? How can you discover what those triggers are? There is a methodology that can guide you to…

E-Power Embraces Work At Home Policy that Builds Motivation and Productivity Resulting in Stronger Client Programs

The Internet created amazing power for people to communicate from anywhere, and to do so inexpensively. Look how video conferencing made face-to-face meetings simple and economical. This has empowered each of us to do more by doing it the way we want to conduct our work. E-Power was born with that empowerment. We embrace this…