5 Reasons Buyer Personas Are Important For Your Marketing Strategy

At E-Power Marketing, we’ve already discussed the basics about buyer personas and why they’re important for your marketing strategy. But now we wanted to dive in a little deeper. Maybe you’ve just started crafting personas, or you’re reviewing your existing profiles and wanted a bit of a refresher. Either way, we’re glad you’re here. Our…

How to Fight Blog Burnout

By now you probably already know that blogging is important to help create brand awareness, improve search results, and drive traffic to your website. You may have even already implemented a blog and started posting to your housewares brand’s website. That’s great! However, if you’re like many housewares business owners or marketers, keeping up a…

Is Your Content Working?

You know that content is important. You’ve seen the content marketing stats, you’ve heard the buzz, you’ve probably even put some kind of content marketing in place for your brand. But is your content working to boost your business? Like, really working to drive the traffic, leads and sales you deserve? Let’s first take a…