content focused on best practices for small/medium businesses to implement and follow
We can’t stress enough the importance of a mobile-friendly website. Mobile friendliness has always mattered, but now more than ever with the shift in Google’s indexing tactics. Recently Google announced they have begun testing a “mobile-first” indexing strategy. In the past, Google has always prioritized based on the desktop version of a webpage’s content. With…
CNBC published a report on how Amazon counterfeits have hindered businesses large and small. The reporter put a focus on Forearm Forklift, a manufacturer of lifting straps for moving, and their perils battling third-parties who are selling “identical” products on the e-commerce powerhouse’s site. These counterfeits are of cheaper quality and lower function, prompting buyers…
All too often you hear agencies and companies talking about how much content they need or on the flip side, how much they have already created. They write this many blog posts, create this many infographics or publish so many new videos per month. Plus they create a white paper every quarter. Don’t forget the…
Search engine optimization, the art and science of improving your website for increased search visibility and qualified traffic. Taking into account not only the search engines, but also the searchers, SEO programs can be time consuming, technically challenging and hard to understand. Around since the mid 1990’s, the strategies for SEO success have changed dramatically over…
A great email database is an invaluable resource for companies of all shapes and sizes, and for years email marketing has played an integral role in online marketing. In recent years, thanks to advancements in online advertising, email marketing can now extend beyond the inboxes of the users on your email lists. Today, email targeting…
As we have mentioned in previous blog posts, submitting optimized listings to local search directories is a great way for businesses to maximize their local search visibility and increase traffic to their websites and physical store locations. Google My Business is a great, free tool that businesses can utilize to supply a Maps listing with…
Facebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We’ve seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a “pay-to-play” framework, making it difficult for brands to get their content…
Local search marketing tactics are constantly changing as Google and other search engines are continually adjusting their algorithms. Many local business owners are not able to keep up with these fast pace changes. It seems as though by the time a new skill is learned and starting to be applied, it’s already out of date!…
Last month I wrote about the 5 Tips for Choosing the Right Digital Marketing Agency. I think however there is a sixth tip I didn’t mention that EVERY business should look for in a digital marketing agency. Partnership. The term partner or “true partnership” when referring to an agencies relationship with a client is often used…
A picture is worth a thousand words and your content should be too. Online social and web content is becoming more saturated and it is becoming increasingly difficult to capture your target market’s attention. There are multiple opportunities for a brand to optimize their content and gain visibility, but creating a strong image to…