content focused on best practices for small/medium businesses to implement and follow
There are many different platforms available for advertising. It can be hard to determine which ones are going to work for your brand. Social Media Advertising is something that’s grown a great deal in the past couple of years and a lot of people are still not sure if it’ll work for them. Check out…
When partnering with an online marketing agency, it is important to have your goals laid out so that your program can be a success. Plan out what you want to achieve so that you can brainstorm with your online marketing team strategies on how to get there. There are a few things that your business…
Choosing the right digital marketing agency can be a tricky task. Not only are there thousands of agencies across the country, but it seems they all claim to provide great customer support, have the greatest team of industry professionals, be completely transparent and the list goes on of generic benefits. With this in mind, how…
As I sat on the plane on my way back from SMX Advanced in Seattle, reviewing my notes, organizing my key takeaways and preparing information to distribute to the team, I was beyond excited that it was obvious that some aspects of SEO, Technical SEO to be specific, still mattered. The Search Engine Optimization arena…
You Better Market Smarter Than Ever Can you feel your competitors breathing down your neck? If not, you are probably not paying attention. The growing economy has opened opportunities that businesses are fighting to take advantage of. A major part of winning at business is how well you market. Today that means how well you…
The Social Media landscape can be tough. As more and more brands are looking to outside agencies for help on these channels, it can be hard to know who to trust. Your Social presence is another outlet for your brand and needs to be carefully crafted. The agency you hire to take on your Social…
The Online Marketing industry is constantly changing. Whether it’s an algorithm shift, a new Online Advertising offering, new buzz words, the list goes on. With constant change, confusion is always nearby. In the realm of SEO, Content Marketing (or Inbound) is creating confusion not only within the industry itself but also with clients. Why? Unfortunately…
If you either work in marketing or are looking for an effective way to market your business online there is a good chance you’ve heard the term “Inbound Marketing”. But if you haven’t, or you’re not exactly sure what it is, I’m here to give you a quick introduction to Inbound Marketing, and what it…
Local Search has been an ever changing topic from year to year. The team at E-Power Marketing follows those changes closely because of all the benefits Local Search presents for our clients. We want you to know why local listings are important and what good rankings can do for your business! According to Mary Bowling…
Content Marketing is becoming more and more important in our industry and professionals across the world are dedicating their careers to understanding how to create the best possible results with this marketing technique. The team at E-Power is made up of some of those professionals and we wanted to share the basics with you, so…