content focused on emerging platforms, new features, big shifts, and trends that businesses should know about
As we head into the holiday season, I’ve been paying extra attention to the brands that are shaping their marketing around a story that consumers will emotionally connect to. We know that consumers will pay more for a product when they feel connected to a brand, and we know that 89% of consumers are loyal to…
It’s November, and we’re getting down to the wire in preparing for the holidays. For many, November 1 marks the start of the holiday shopping season, and whether you like it or not brands everywhere are going to launch their holiday campaigns. I don’t know about you, but as a consumer I am counting down…
By now you probably already know that blogging is important to help create brand awareness, improve search results, and drive traffic to your website. You may have even already implemented a blog and started posting to your housewares brand’s website. That’s great! However, if you’re like many housewares business owners or marketers, keeping up a…
When Taylor Swift does something, people take notice. The superstar announced her new album, “Reputation,” in August, creating quite a stir and even upstaging the much anticipated solar eclipse in the process. The announcement generated multiple trending topics on Twitter and millions of shares, likes, and comments across her social platforms. Whether you’re a fan…
Online marketing can be a complex subject. Many executives and business owners see the value in a dedicated online marketing strategy, but aren’t sure where to focus their time and energy in order to see a return on their investment. On the flip side, some decision-makers still aren’t convinced that online marketing is as valuable…
Believe it or not, it’s time to start thinking about the holidays! When the clocks strikes midnight on October 31, the shoppers come running for the doors. Or maybe we should say they grab their phones. comScore reports a 45% year-over-year growth in m-commerce sales in Q4 2016. Total online sales, including all devices, increased…
Consumers are spending more and more time online researching their options before most purchases. As the holiday season approaches, shoppers will be searching online to create a well-thought-out gift-buying plan, with only 1 in 5 purchases being impulse buys and over half of gift purchases being planned in advance. It may be summer now, but…
The holidays may seem far away now, but before we know it we’ll be gift wrapping, baking, and preparing to see friends and family. Studies show that many shoppers begin thinking and preparing for the holiday season as early as September. So, what does this mean for retailers? It means that your brand should start…
When it comes to having a successful holiday season, and a strong finish to the year, timing is everything. Summer may be in full swing outside, but now is the time to start prepping for the holidays! If you haven’t already started to let your target audiences know who you are, what you do and…
Google recently presented their latest product offerings and announcements at Google Marketing Next, their annual keynote filled with exciting announcements in Google AdWords, Google Analytics, and DoubleClick. There were many new products and features discussed at the keynote. We wanted to share some of the most exciting ones with you and talk about what they…