content focused on emerging platforms, new features, big shifts, and trends that businesses should know about
As a marketer, you probably wear a lot of hats. One of those hats may be online advertising, but how often are you able to focus solely on online advertising in your day-to-day activities? You may have missed some important updates from Facebook and Google that will help you make more educated decisions that help…
The Priority for Transitioning Your Website to Secure Just Got More Urgent Last September, Google announced their efforts to move towards a secure web. This January, Google Chrome users began seeing a “not secure” notation within the address bar of HTTP pages that collect passwords or credit cards. Webmasters also began receiving warnings in late January…
Vacation rental sites, like Airbnb and VRBO, have taken off in popularity over the past few years. As a hotelier, finding viable solutions to combat this threat can be difficult. Thankfully, vacation rental entities only make up for 13% of the available lodging in the United States, with 87% of the travel and hospitality real…
Video will account for 74% of all web traffic in 2017. Snapchatters watch 10 billion videos each day. More video content is uploaded to the web in one month than TV has created in 30 years. Do I have your attention yet? Video content plays a huge role in content marketing, and brands in all…
As the holidays approach and 2016 comes to a close, we have been thinking about how this year has changed for online advertising. If you spend any time at all reading up on the industry, you know that it changes quite often! There have been many updates over the last twelve months, big and small,…
The holiday shopping season is just around the corner! While we always encourage brands to start holiday planning as early as possible, we know that sometimes it slips through the cracks. If you’re running a little late on your brand’s holiday strategy, don’t panic! While it may be too late to discuss a total website…
Holy cow where did this year go!? I can’t believe that it is already October! You know what that means – the holiday season is right around the corner! Did you know that 40% of all holiday shopping is done online? Since online shopping makes purchases so convenient for most shoppers in today’s day and…
In the world of online advertising, the travel industry is one of the most brutal and cutthroat verticals around. Whether you are competing in Google Ads with big travel brands, or trying to gain back some control from Online Travel Agents, you are matched up against billions of dollars of ad spend and marketing budgets…
The kids are back to school, Starbucks is serving their most popular drink, and our office football team rivalries are back in full force. It’s just about fall for many of us! But not for many advertisers. While everybody is starting to pull out their flannels and plan their apple-picking trips, advertisers all over the…
This past year has posed some major updates to the visual social platform, Instagram. Updates to content, algorithms, and a logo stirred the pot up with its growing base of users. As with any major overhauls, some are fully embraced and others are kicked to the curb. E-Power wants to share a snapshot of the…