Persona’s Impact: On Your Business Success

Business success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback.   In the grand scheme of your digital spend, an investment in buyer personas is a drop…

Why Did My Organic Traffic Drop

Why Did My Organic Traffic Drop?

With the ever-changing search engine algorithms, ranking factors, personalization, machine learning, etc., keeping your organic search visibility high is a constant battle. And that’s not even taking into account the new SERP layouts! If you’ve included search engine optimization within your integrated marketing plan for any length of time, chances are, you’ve experienced a drop…