Answers to some of the most common marketing questions we’re getting from our customers and prospects.
Blogging as part of your ongoing content and overall digital marketing strategy can be a fun and powerful way to promote your business online. Many small business owners we’ve talked to are on the fence about whether it’s really worth the effort and don’t quite understand why blogging is an important piece of the marketing…
Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…
The impact of a well-researched and fully developed buyer persona cannot be overstated. Making sure that every department — from product development to sales to marketing to customer service — knows the buyer inside and out is crucial to a company’s long-term success. When considering the significant investment that can come with digital advertising, it…
Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As digital marketing has progressed, the terminology may have changed, or a new buzzword might be pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the know, all of this jargon…
With a high today of 22 in Oshkosh, and snow coming down, I can’t help but daydream a little of warmer weather… Let’s all pretend we’re taking a quick weekend getaway to wherever is on the top of your bucket list, you’re out exploring and realize you’re hungry. You’ll probably grab your phone for a…
Whether it makes you laugh, cry, or scream — or all three — we all love a good story. From books and movies to personal experiences, all of us have stories that have touched us in some way. With that in mind, the difference between good content marketing and great content marketing is storytelling. Unfortunately,…
You know your website and social media presence should deliver powerful marketing. They are your billboards shown around the world. They can build relationships with new customers. They can reach and interact with your precise target audience. They can motivate your target audience to take actions that advance your business stronger than any of your…
We’ve already talked a lot about what buyer personas are and why they’re important for your brand. There’s no doubt that well-researched audience profiles can make all aspects of your marketing more effective and help align messaging across channels and departments. Awesome, right? Now comes the real challenge: creating effective personas! How exactly do you…
Traditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…
We’re all about tracking things here at E-Power. One of the best ways to do that is by using Google Analytics. Let’s start from the beginning and discuss setting up Goals in Google Analytics. What is a Goal in Google Analytics? Goals are a way within Google Analytics to measure key actions, activities, leads, or…