Answers to some of the most common marketing questions we’re getting from our customers and prospects.
Whether you’re new to content and web development or a long-time pro, diving into the analytics can be overwhelming and confusing. One of the metrics content creators should be keeping an eye on is Bounce Rate in Google Analytics. Let’s take a look at why this metric matters and some easy-to-implement tips and tricks that…
At E-Power Marketing, we’ve already discussed the basics about buyer personas and why they’re important for your marketing strategy. But now we wanted to dive in a little deeper. Maybe you’ve just started crafting personas, or you’re reviewing your existing profiles and wanted a bit of a refresher. Either way, we’re glad you’re here. Our…
As we head into the final stretch of 2018, you’re likely thinking about how to tackle marketing responsibilities during the busy holiday season and how best to utilize your marketing budget as 2019 approaches. The idea of partnering with a marketing agency may be on the radar, but you’re not exactly sold. How exactly can…
The answer is – right from the start! If your website is for marketing, then marketing and web development should work hand-in-hand from the very beginning. Keep in mind the marketing messages carry the objectives of the website. Web design and programming are tools to deliver the messages. When looking at building or redesigning a…
As a marketer, you know that marketing is all about telling a story and making a connection with your audience. Someone who feels connected to your brand and trusts you is going to be more likely to continue to buy, interact, and share your products and services. Building a relationship with your audience can be…
As we head into the holiday season, I’ve been paying extra attention to the brands that are shaping their marketing around a story that consumers will emotionally connect to. We know that consumers will pay more for a product when they feel connected to a brand, and we know that 89% of consumers are loyal to…
Tens of thousands of dollars are allocated to advertising initiatives, yet you’d swear you’re asking for the Cleveland Browns to win the Super Bowl when requesting more budget for search engine optimization and content marketing efforts. Why is that? There’s a couple reasons that are most popular without diving too deep into this discussion. Organic…
Online marketing is more than just obtaining higher positions in the SERPs. Say whaaaat?! Yep, we said it. Over the years, marketing has become so much more than just an ad in the newspaper or a commercial on the tv or radio. With access to what seems like endless technology and the capabilities we now…
There are more than 2.8 billion people using social media websites and apps. Undoubtedly, your audience is using at least one of them, but do you know how your brand should be using social platforms like Facebook, Instagram, and Pinterest to reach your target audiences? It’s very likely that you have a marketing specialist, team,…
Are you looking for help running or starting a Google AdWords or online advertising campaign, but not sure how or where to start looking for someone who meets your needs or understands your business? Check out these 12 reasons to consider letting a Premier Google Partner Agency (like E-Power Marketing) handle your online advertising needs. What…