Answers to some of the most common marketing questions we’re getting from our customers and prospects.
You know that content is important. You’ve seen the content marketing stats, you’ve heard the buzz, you’ve probably even put some kind of content marketing in place for your brand. But is your content working to boost your business? Like, really working to drive the traffic, leads and sales you deserve? Let’s first take a…
The food world has been organic-obsessed for a few years now. In the kitchen, going organic means going back to the basics, and the same holds true online. Here are some reasons to go organic in your digital marketing, focus on the basics for a stronger foundation and an even more successful online marketing program!…
In my previous post I discussed how to Set Up Goals in Google Analytics. As some of you may know, a Google Analytics account only allows you to setup up 20 goals. Well, what if you need to measure more than 20 goals? The answer is to add more views in your Google Analytics property, and…
Single-page scrolling websites are all the rage. But are they really what you want for your business? Developers who build them claim they provide a variety of benefits including: Better user experience, where there is only scrolling without the need for a user to click and wait for a new page to load. That a…
Last month I wrote about the 5 Tips for Choosing the Right Digital Marketing Agency. I think however there is a sixth tip I didn’t mention that EVERY business should look for in a digital marketing agency. Partnership. The term partner or “true partnership” when referring to an agencies relationship with a client is often used…
When partnering with an online marketing agency, it is important to have your goals laid out so that your program can be a success. Plan out what you want to achieve so that you can brainstorm with your online marketing team strategies on how to get there. There are a few things that your business…
With the ever-changing search engine algorithms, ranking factors, personalization, machine learning, etc., keeping your organic search visibility high is a constant battle. And that’s not even taking into account the new SERP layouts! If you’ve included search engine optimization within your integrated marketing plan for any length of time, chances are, you’ve experienced a drop…
Choosing the right digital marketing agency can be a tricky task. Not only are there thousands of agencies across the country, but it seems they all claim to provide great customer support, have the greatest team of industry professionals, be completely transparent and the list goes on of generic benefits. With this in mind, how…
The Social Media landscape can be tough. As more and more brands are looking to outside agencies for help on these channels, it can be hard to know who to trust. Your Social presence is another outlet for your brand and needs to be carefully crafted. The agency you hire to take on your Social…
If you wonder if your Online Marketing is working, review your analytics and traffic data. If you don’t follow the Russian proverb oft repeated by President Reagan, “Trust, but verify,” your program could be doing who knows what. Sure, you trust your agency or digital team. But you’d be a fool to not dive in…