Digital Advertising Tips During Crisis Mode

Digital Advertising Tips During Crisis Mode & Returning To Business

As companies reopen and adapt to our new sense of normal during the ongoing COVID-19 pandemic with varying restrictions, there are quite a few digital advertising tips to keep in mind. We love helping businesses better understand the opportunities digital marketing presents, especially in today’s challenging climate.   Seize The Opportunity When the lockdowns started,…

Power of Community Strength and Learning to Pivot-V2

The Power of Community Strength When Pivoting Business Strategies

Over the last couple of weeks communities in the US and throughout the world have experienced dramatic changes in daily life. Friends, family members, and neighbors have learned to lean on each other more than they ever could have imagined. As for those of us in the business world, we were quickly prompted to understand…

Persona’s Impact: On Your Business Success

Business success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback.   In the grand scheme of your digital spend, an investment in buyer personas is a drop…

Digital Marketing Report Card

How Would You Rate Your Online Marketing Performance?

It’s finally fall and 2020 is fast approaching! As the leaves begin to change colors, students all around are falling in routines of monitoring grades, handing in assignments, and realigning schedules. You may not be in school, but your business’s digital marketing plan could benefit by following suit.  Have you been monitoring your online marketing…

Digital Marketing – Build or Buy? Or Synergize?

Traditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…