This morning my alarm went off, and after a few snoozes I got up, and technically to no one I asked, “Ok Google. What does my day look like today?” As I got ready for the day I listened to my Google Assistant tell me about the weather, the time of my first client call…
We’re fresh off of the biggest shopping weekend of the year. Three quarters of Americans shopped during Black Friday weekend spending a record $5 billion in online sales – a 16.9% increase from 2016 according to Adobe Digital Insights. Many more people will shop on Cyber Monday too. Adobe Digital Insights predicts another $6 billion…
It’s November, and we’re getting down to the wire in preparing for the holidays. For many, November 1 marks the start of the holiday shopping season, and whether you like it or not brands everywhere are going to launch their holiday campaigns. I don’t know about you, but as a consumer I am counting down…
According to the 2017 Social Media Marketing Industry Report, 62% of marketers do not know how to value their social media efforts. Valuing your social media efforts can be daunting. What is the value of a ‘like’ on Facebook or a follower on Twitter? If you are an online retailer and your Facebook advertising efforts…
Believe it or not, it’s time to start thinking about the holidays! When the clocks strikes midnight on October 31, the shoppers come running for the doors. Or maybe we should say they grab their phones. comScore reports a 45% year-over-year growth in m-commerce sales in Q4 2016. Total online sales, including all devices, increased…
Are you looking for help running or starting a Google AdWords or online advertising campaign, but not sure how or where to start looking for someone who meets your needs or understands your business? Check out these 12 reasons to consider letting a Premier Google Partner Agency (like E-Power Marketing) handle your online advertising needs. What…
Google recently presented their latest product offerings and announcements at Google Marketing Next, their annual keynote filled with exciting announcements in Google AdWords, Google Analytics, and DoubleClick. There were many new products and features discussed at the keynote. We wanted to share some of the most exciting ones with you and talk about what they…
As a marketer, you probably wear a lot of hats. One of those hats may be online advertising, but how often are you able to focus solely on online advertising in your day-to-day activities? You may have missed some important updates from Facebook and Google that will help you make more educated decisions that help…
Or You Could Hire Experts with the Money You Will Waste E-Power Marketing has seen too many examples where that is true. We have seen so much waste in AdWords spending that experts could have been hired with plenty of money left over. On the surface, Google AdWords advertising programs look easy to run. It…
Over the course of December, we’re taking a look back at some of the biggest changes and updates that hit the online advertising world in 2016. Catch our search advertising update here and keep an eye out for our display recap in the coming weeks. Today, we’re covering one of my favorite topics, social media…