A Look at Google Local Services Ads

If you’re a local and service area based business owner, you undoubtedly need to use different methods of advertising to generate leads. Billboards, direct mail, Facebook ads, etc…. all might work, however there’s one vertical from Google that performs really well: Google Local Services Ads. The post below is a breakdown of what this form…

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7 Must-Try Ideas for Local Advertising

Here at E/Power Marketing, we are passionate about helping local businesses succeed. Local businesses are an important part of the financial well-being of the communities they serve, help define a community identity, and are filled with creative, hard-working individuals. But we also recognize that local businesses are up against their own unique set of challenges.…

Digital Advertising Tips During Crisis Mode

Digital Advertising Tips During Crisis Mode & Returning To Business

As companies reopen and adapt to our new sense of normal during the ongoing COVID-19 pandemic with varying restrictions, there are quite a few digital advertising tips to keep in mind. We love helping businesses better understand the opportunities digital marketing presents, especially in today’s challenging climate.   Seize The Opportunity When the lockdowns started,…

Power of Community Strength and Learning to Pivot-V2

The Power of Community Strength When Pivoting Business Strategies

Over the last couple of weeks communities in the US and throughout the world have experienced dramatic changes in daily life. Friends, family members, and neighbors have learned to lean on each other more than they ever could have imagined. As for those of us in the business world, we were quickly prompted to understand…

Persona’s Impact: On Your Business Success

Business success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback.   In the grand scheme of your digital spend, an investment in buyer personas is a drop…

Digital Marketing Report Card

How Would You Rate Your Online Marketing Performance?

It’s finally fall and 2020 is fast approaching! As the leaves begin to change colors, students all around are falling in routines of monitoring grades, handing in assignments, and realigning schedules. You may not be in school, but your business’s digital marketing plan could benefit by following suit.  Have you been monitoring your online marketing…