Develop Buyer Personas to Discover Emotional Triggers That Motivate Your Audience to Buy

How well do you know what motivates your customers to buy? You defined your product benefits to illustrate their appeal, but do you know what the emotional triggers are that will make those benefits resonate and motivate purchase? How can you discover what those triggers are? There is a methodology that can guide you to…

5 Reasons Buyer Personas Are Important For Your Marketing Strategy

At E-Power Marketing, we’ve already discussed the basics about buyer personas and why they’re important for your marketing strategy. But now we wanted to dive in a little deeper. Maybe you’ve just started crafting personas, or you’re reviewing your existing profiles and wanted a bit of a refresher. Either way, we’re glad you’re here. Our…

5 Easy Steps to Make Your Marketing More Effective with Smartphone Users

Smartphones are everywhere — retail stores, coffee shops, libraries, public transit. In fact, you may even be reading this post on a smartphone right now. More than 25% of American adults say they’re online “almost constantly,” thanks mostly to smartphones and other mobile devices. Even with the prevalence of smartphones, many businesses still aren’t in the…