Questions you should talk through with your team when developing buyer profiles or personas.

Key Questions to Ask When Developing Buyer Personas For Your Brand

We’ve already talked a lot about what buyer personas are and why they’re important for your brand. There’s no doubt that well-researched audience profiles can make all aspects of your marketing more effective and help align messaging across channels and departments. Awesome, right? Now comes the real challenge: creating effective personas! How exactly do you…

Digital Marketing – Build or Buy? Or Synergize?

Traditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…

5 Reasons Buyer Personas Are Important For Your Marketing Strategy

At E-Power Marketing, we’ve already discussed the basics about buyer personas and why they’re important for your marketing strategy. But now we wanted to dive in a little deeper. Maybe you’ve just started crafting personas, or you’re reviewing your existing profiles and wanted a bit of a refresher. Either way, we’re glad you’re here. Our…