Digital Marketing Report Card

How Would You Rate Your Online Marketing Performance?

It’s finally fall and 2020 is fast approaching! As the leaves begin to change colors, students all around are falling in routines of monitoring grades, handing in assignments, and realigning schedules. You may not be in school, but your business’s digital marketing plan could benefit by following suit.  Have you been monitoring your online marketing…

6 Tips for Creating Accurate Buyer Personas for Your Brand

If you’re reading this, you probably already know that buyer personas are important for your brand. Good buyer personas — also called marketing personas, customer personas, or audience profiles —  help make your marketing efforts more focused, cohesive, and effective. At E-Power Marketing, we’ve looked at a variety of personas and put together our fair…

Questions you should talk through with your team when developing buyer profiles or personas.

Key Questions to Ask When Developing Buyer Personas For Your Brand

We’ve already talked a lot about what buyer personas are and why they’re important for your brand. There’s no doubt that well-researched audience profiles can make all aspects of your marketing more effective and help align messaging across channels and departments. Awesome, right? Now comes the real challenge: creating effective personas! How exactly do you…

Digital Marketing – Build or Buy? Or Synergize?

Traditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…