Local Business with an Open Sign

How SEO Works for Local Businesses

E/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills!  Businesses with a focus on their community, who…

Power of Community Strength and Learning to Pivot-V2

The Power of Community Strength When Pivoting Business Strategies

Over the last couple of weeks communities in the US and throughout the world have experienced dramatic changes in daily life. Friends, family members, and neighbors have learned to lean on each other more than they ever could have imagined. As for those of us in the business world, we were quickly prompted to understand…

Persona’s Impact: On Your Business Success

Business success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback.   In the grand scheme of your digital spend, an investment in buyer personas is a drop…

A Persona’s Impact: On Your SEO

Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…

Digital Marketing Report Card

How Would You Rate Your Online Marketing Performance?

It’s finally fall and 2020 is fast approaching! As the leaves begin to change colors, students all around are falling in routines of monitoring grades, handing in assignments, and realigning schedules. You may not be in school, but your business’s digital marketing plan could benefit by following suit.  Have you been monitoring your online marketing…