Great SEO demands Great User Experience

Do you know who Google’s target audience is? It’s not the millions of website owners.  Google’s target audience is the billions of searchers. If you want top search positions — which help to increase your online visibility, traffic, and engagement immensely — you have to focus on those who would be searching for what your website might offer them.…

5 Easy Steps to Make Your Marketing More Effective with Smartphone Users

Smartphones are everywhere — retail stores, coffee shops, libraries, public transit. In fact, you may even be reading this post on a smartphone right now. More than 25% of American adults say they’re online “almost constantly,” thanks mostly to smartphones and other mobile devices. Even with the prevalence of smartphones, many businesses still aren’t in the…

Google Security Warnings On the Rise

The Priority for Transitioning Your Website to Secure Just Got More Urgent Last September, Google announced their efforts to move towards a secure web.  This January, Google Chrome users began seeing a “not secure” notation within the address bar of HTTP pages that collect passwords or credit cards.  Webmasters also began receiving warnings in late…