3 Tips to Help Marketers Increase Their SEO Budgets

Tens of thousands of dollars are allocated to advertising initiatives, yet you’d swear you’re asking for the Cleveland Browns to win the Super Bowl when requesting more budget for search engine optimization and content marketing efforts.  Why is that? There’s a couple reasons that are most popular without diving too deep into this discussion. Organic…

Warning

Google Security Warnings On the Rise

The Priority for Transitioning Your Website to Secure Just Got More Urgent Last September, Google announced their efforts to move towards a secure web.  This January, Google Chrome users began seeing a “not secure” notation within the address bar of HTTP pages that collect passwords or credit cards.  Webmasters also began receiving warnings in late January…

Does your brand need SEO?

Search engine optimization, the art and science of improving your website for increased search visibility and qualified traffic. Taking into account not only the search engines, but also the searchers, SEO programs can be time consuming, technically challenging and hard to understand. Around since the mid 1990’s, the strategies for SEO success have changed dramatically over…

SEO Success Formula

Reverse Engineering the SEO Formula

What if I told you that search engine optimization isn’t as complex as it may seem?  That there is a simple formula to follow that guarantees success?  You’d say, “Andrea, you’re absolutely crazy”! Ok, so yes, you’re right, I’d have to be crazy to make a statement like that. There is no “simple formula” that…