Content, Content, Content – SEM Back to Basics Tip #2

Search engine marketing, specifically organic search engine optimization, cannot be effective without quality content. It just can’t work period. Yet, this is one of the biggest challenges faced with a search engine optimization program. Search engines are really simple creatures, they’re robots, computers. They follow links and read the visible text on your Web site.…

Importance of Proper Re-directs

Search engines are highly sensitive to how you program re-directs of a URL or domain. You must program the re-directs in a search engine friendly way or face the loss of search visibility. This is especially important when you launch a new website with new URLs, have multiple domains pointing to the same website, or…

Looking Back at Search Engine Optimization

Anyone can see the road that they walk on Is paved in gold And it’s always summer They’ll never get cold They’ll never get hungry They’ll never get old and grey — The Way by Fastball The Way seemed to be playing everywhere in the Summer of 1998. Then and now the song seems like…