Don’t Forget the Meta-Description Tag!

More often than you’d expect, we see Websites using the same meta-description for all pages on their Website. When meta-descriptions are utilized in Google and search engine result listings, they allow you to entice searchers to click through to your Website. Those 15 – 25 words can persuade Web users to visit your site instead…

10 Common SEO Mistakes – Don’t Let This Be You

1) Thinking Search Engine Optimization is magic! Many people still believe that Search Engine Optimization is magic. They hire an SEO company and immediately expect to be on the first page of Google. There is much work and time involved before results appear. Successful Search Engine Optimization requires client involvement, changes to your website, and…

Search Marketing Scams to Avoid

Effective search marketing is valuable for growing business. Done well, search marketing can be the most efficient and effective form of marketing available today. However search marketing is not well understood. This opens the door to a variety of scams. From reading my junk email and talking to search marketing sales people whom our clients…

Content, Content, Content – SEM Back to Basics Tip #2

Search engine marketing, specifically organic search engine optimization, cannot be effective without quality content. It just can’t work period. Yet, this is one of the biggest challenges faced with a search engine optimization program. Search engines are really simple creatures, they’re robots, computers. They follow links and read the visible text on your Web site.…

Importance of Proper Re-directs

Search engines are highly sensitive to how you program re-directs of a URL or domain. You must program the re-directs in a search engine friendly way or face the loss of search visibility. This is especially important when you launch a new website with new URLs, have multiple domains pointing to the same website, or…

Looking Back at Search Engine Optimization

Anyone can see the road that they walk on Is paved in gold And it’s always summer They’ll never get cold They’ll never get hungry They’ll never get old and grey — The Way by Fastball The Way seemed to be playing everywhere in the Summer of 1998. Then and now the song seems like…