How well do you know what motivates your customers to buy? You defined your product benefits to illustrate their appeal, but do you know what the emotional triggers are that will make those benefits resonate and motivate purchase? How can you discover what those triggers are? There is a methodology that can guide you to…
The Internet created amazing power for people to communicate from anywhere, and to do so inexpensively. Look how video conferencing made face-to-face meetings simple and economical. This has empowered each of us to do more by doing it the way we want to conduct our work. E-Power was born with that empowerment. We embrace this…
At E-Power Marketing, we’ve already discussed the basics about buyer personas and why they’re important for your marketing strategy. But now we wanted to dive in a little deeper. Maybe you’ve just started crafting personas, or you’re reviewing your existing profiles and wanted a bit of a refresher. Either way, we’re glad you’re here. Our…
As we head into the final stretch of 2018, you’re likely thinking about how to tackle marketing responsibilities during the busy holiday season and how best to utilize your marketing budget as 2019 approaches. The idea of partnering with a marketing agency may be on the radar, but you’re not exactly sold. How exactly can…
E-Power is proud to welcome the newest member of our team, Andrea Thiel! With a creative spirit and a head for data and analytics, Andi was a natural fit for our online advertising team. We’re so excited to have her aboard as an online advertising specialist! Though Andi originally pursued theater in school, she quickly…
Smartphones are everywhere — retail stores, coffee shops, libraries, public transit. In fact, you may even be reading this post on a smartphone right now. More than 25% of American adults say they’re online “almost constantly,” thanks mostly to smartphones and other mobile devices. Even with the prevalence of smartphones, many businesses still aren’t in the…
The answer is – right from the start! If your website is for marketing, then marketing and web development should work hand-in-hand from the very beginning. Keep in mind the marketing messages carry the objectives of the website. Web design and programming are tools to deliver the messages. When looking at building or redesigning a…
“Hey Siri, how many Alexa devices are out there?” “Larry, have I not given you whatever you wanted?” Fortunately personal voice assistants do not harbor jealousy. If they did, we are doomed. That’s because they are being used wherever you look. And you may well end up using more than one type. Look at the…
This morning my alarm went off, and after a few snoozes I got up, and technically to no one I asked, “Ok Google. What does my day look like today?” As I got ready for the day I listened to my Google Assistant tell me about the weather, the time of my first client call…
More than 60% of B2B marketers report that last year, their content marketing strategies were more effective than in 2016. Can you say the same? If you’re looking to up your 2018 content game, these are the trends you need to embrace! Diversify your content formats: 2018 is the year to change up your content…