As we have mentioned in previous blog posts, submitting optimized listings to local search directories is a great way for businesses to maximize their local search visibility and increase traffic to their websites and physical store locations. Google My Business is a great, free tool that businesses can utilize to supply a Maps listing with…
This past year has posed some major updates to the visual social platform, Instagram. Updates to content, algorithms, and a logo stirred the pot up with its growing base of users. As with any major overhauls, some are fully embraced and others are kicked to the curb. E-Power wants to share a snapshot of the…
Facebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We’ve seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a “pay-to-play” framework, making it difficult for brands to get their content…
Single-page scrolling websites are all the rage. But are they really what you want for your business? Developers who build them claim they provide a variety of benefits including: Better user experience, where there is only scrolling without the need for a user to click and wait for a new page to load. That a…
Any avid social media user knows that Facebook is constantly changing its algorithms and updating its interface. Some changes are welcomed with open arms and others, not so much. As 2016 continues to move along, this social media mogul has rolled out numerous updates and E-Power wants to give you an overview of the major…
A picture is worth a thousand words and your content should be too. Online social and web content is becoming more saturated and it is becoming increasingly difficult to capture your target market’s attention. There are multiple opportunities for a brand to optimize their content and gain visibility, but creating a strong image to…
When partnering with an online marketing agency, it is important to have your goals laid out so that your program can be a success. Plan out what you want to achieve so that you can brainstorm with your online marketing team strategies on how to get there. There are a few things that your business…
It’s a big day for Online Advertisers and brands advertising on Google! Today, Google officially announced that expanded text ads will be rolled out to all advertisers. E-Power Marketing received beta access to expanded text ads for our client accounts several weeks ago, (thanks to our status as a Google Premier Partner Agency) and preliminary…
This month has been a special one at E-Power Marketing! Celebrating our 18th anniversary has given the team the chance to reflect on our time here, and we wanted to share our appreciation with Larry for all that he has done, and what he has grown this agency into since starting it in 1998! Andrea…
With the ever-changing search engine algorithms, ranking factors, personalization, machine learning, etc., keeping your organic search visibility high is a constant battle. And that’s not even taking into account the new SERP layouts! If you’ve included search engine optimization within your integrated marketing plan for any length of time, chances are, you’ve experienced a drop…