Summer is in full swing here in Oshkosh and throughout the Midwest! People are seemingly making up for lost time this summer, shopping, eating out, and catching up with family and friends. As a business owner, you are likely wondering how to get in on the action, and get more customers through your door! Here are five content marketing tips for your business:
- Write Blog Posts
- Create Videos
- Create Infographics
- Have Your Customers Help Create Content
- Use FAQs To Your Advantage
Below, we will discuss these topics further to help you to make an impact and get customers engaged with what your business is about!
Write Blog Posts
Writing blog posts is a very effective way of getting your business noticed! By providing valuable content to your customers you will be able to make a lasting impact. Potential customers can begin to create a relationship with the content that you put out, following along and learning valuable information that can benefit them as they shop or search. This adds value to your business since you can provide content that makes people stop and listen.
These blog posts will also help to reach potential customers on search engines as they find the information that they are looking for. Blogs are also a great way to share information about events and activities that are going on within your community, creating a connection to those events as well.
Videos remain one of the best ways to grab the attention of potential customers or clients for your business. They quickly keep people engaged and offer information that they might have passed on reading about initially. If you own a clothing store or offer a service for example, this is a great way to explain who you are and what you have to offer. You can create videos showing your products, who you are as an owner, events in the area that you are part of, or involve them in a tradition or activity that you usually have in-store. They do take a bit more time to create, but the payoff that you’ll see from creating a video is worth it!
This is another great way to communicate the information from your business quickly! Something that is simple and eye-catching, but easy to share and understand, infographics can lead customers to your main page or website! They are able to learn more about your business with information about how you started, what you offer, or reviews from current customers involving your product or service. This is a great opportunity to share images of events that are happening around you and how you are involved in your community.
Have Your Customers Help Create Content
Customers posting about you is one of the easiest ways to create strong content for your business! As customers buy and use your products, they might post about it and tag your business; ask them if you can share this content! One of the best ways to not only build your relationship with your current customers, but to grow your relationship with potential customers, is to share content that involves satisfied people. You are able to acknowledge those that enjoy your products, showing that you care about the outcome even after their purchase. Along with this, you are also recognizing that people enjoy what you have to offer without it seeming like you’re bragging.
Use FAQs To Your Advantage
Looking through FAQs related to your product or service is another great way to easily create content that you know will be valuable to your customers. If people are asking how to use or do something, answer these questions through your blog, infographics, videos, or other general content that you can then post about. People will see that you care about them fully understanding your product and that you are keeping up with any concerns that they have surrounding the topic. It is also a great way to show people that you have what they are looking for, or even that you might be offering a product or service at a better price to them. You are indirectly putting your business first over the competitor by doing this!
By following these five tips for content marketing, you will be able to begin to build a strong foundation for your business. Current and potential customers will be able to build a stronger relationship with you, helping them to better understand your brand. Most people are looking at your website or social content before they walk through the door, so make sure that you are answering any of their questions or concerns immediately through your content. This will help to ensure that you are a business that they can trust and easily engage with going forward!