The owners and webmasters of countless websites do their own Search Engine Optimization. Many have gained strong organic search visibility. They find it rewarding to learn SEO, apply it to their websites, then enjoy seeing their websites rise in search results.
Unfortunately in the past several months, E-Power Marketing has talked with several website webmasters or owners who find their sites being nailed by Google updates and they don’t know what to do. The consistent issue that E-Power finds with these websites is that they are over-optimized for search engines. The website webmasters/owners used SEO techniques that had worked quite well – up until recently.
When E-Power gave some of these webmasters/owners our analysis of why their sites were negatively impacted by Google’s changes, they were skeptical that their sites are over search optimized. How can you fault your date who brought you to the party? They wanted a different answer. I wish there was one.
These situations create dilemmas for both website webmasters/owners and E-Power Marketing. The webmasters/owners know something is wrong, but are not sure what. They don’t know what to believe or whom to trust. E-Power would change the website SEO, but search results will probably get worse before they get better, as that is the nature of Google’s behavior. As these companies have not worked with us before, they do not know if they can trust us. I can send them testimonials galore, but they are still scared, especially to change what had been working for them.
There are other website examples that have good search visibility that could easily be dramatically improved. They develop strong content on a regular basis. SEO fundamentals are implemented. But a variety of easy-to-change details are missing that lowers their potential search positions.
Which brings us to the shortcomings of DIY SEO
There is nothing like working all day, every day on SEO across dozens of websites. You know what techniques are working, what are not working, and most important, what stopped working. A website doing its own SEO does not have the insight of an SEO firm.
Working with an SEO firm is valuable. Webmasters and owners grow to trust their expertise. A good SEO firm will guide its clients to practice the most effective current SEO techniques. The SEO firm will stay on top of pronouncements out of Google so they do not have to worry about Google algorithm updates.
Yes, I have a vested interest in taking this position. Nonetheless, the economic benefits of working with strong, experienced Search Engine Optimization specialists will more than pay for themselves. They will provide tangible value by increasing your search visibility that will increase sales. Plus you will know who to blame if things go hoo-ha.