How do we stack up against others in our industry?
Whether you are doing your Pay Per Click advertising in-house or you outsource it to another agency, I bet that question is something that you ask yourself, your advertising team, or hear from your bosses often.
You are not alone. E-Power has been doing Online Marketing since 1998 and Pay Per Click Advertising has been part of our Online Advertising arsenal since 2001. While things were simpler back then, questions about industry benchmarks and how our results compare have always been asked.
While we always knew that we were doing things better than our competition, there was really no reliable third party industry benchmark data to help us demonstrate it. Up until recently, the only judge and jury was the client. Were the results up to expectations? Were we delivering leads cost effectively? Were we making you look good?
While the client is still the judge and jury when it comes to a program’s success, our job of proving our worth just got a little easier with the release of an independent study of over 2,000 Google AdWords Pay Per Click advertisers across various verticals on both the Google AdWords Search and Display Network. Not only can we now brag about how many leads we got for you, we can now tell you how much cheaper we got them than the rest of the industry.
The study provided several Google AdWords industry benchmarks like Click Through Rate, Cost Per Click, Conversion Rate and Cost Per Action. E-Power exceeded the industry averages across the board for the client verticals that we serve. While this includes delivering a higher than average Click Through Rate with well written ads and a lower than average Cost Per Click using laser focused targeting, those are just a means to an end. What we really want to brag about is the end results.
The graphics above showcase how E-Power Marketing’s advertising team stacks up against the industry averages when it comes to Cost Per Action and Conversion Rate, both driving factors for client success in Google AdWords.
How do we get these results for our clients?
I could go into a big long rant about the depth of knowledge and experience of the Online Advertising team, or how being a Google Partner gives us a competitive advantage, or how we have managed millions of dollars of ad spend, or how the advertising team collaborates with the organic and social teams at E-Power to create the most effective online marketing plan for our clients.
Or, you could give us a jingle and we could show you how we could do it for you. Call Larry today at 920.267.6513!