This week’s Online Marketing Roundup features stories about Star Wars: The Force Awakens taking over Social Media, new features in Bing Ads and details on Google’s 15th Annual Year in Search. Read more in our post!
Show Your Love for Star Wars on Social Media: There has been a lot of buzz over the past few weeks about Star Wars: The Force Awakens! Many brands have been capitalizing on this hype by creating limited edition merchandise, ranging from lightsaber pizza cutters to makeup lines. To celebrate the movie’s release, many big names in Social Media are jumping on the bandwagon, too. If you’re a Spotify user, find out who your Star Wars soulmate is with their online matching tool, show that you’re a super fan by adding a lightsaber to your Facebook profile photo and download free Star Wars stickers, share #StarWarsEmojis by Tweeting hashtags of movie characters and upgrade your Google services with a Star Wars theme. The force is strong with these freebies, so check them out!
(Image from spotify-starwars.com)
“Everyone from Spotify to Facebook are giving users ways to express their fandom. Don’t sit there like Jabba the Hutt; use the force of your index finger to click your way to “Star Wars” glory.”
Take a Tour of Bing Ads: Bing Ads now has Guided Tours to help advertisers better understand important tasks in their platform. This is great for first time users of the platform who are not familiar with tasks such as creating a remarketing list or adding keywords, making it easier for visual learners who just need a walk through. Take a look at an example below.
“We frequently hear from advertisers that it would be great to just have someone to walk you through key tasks like how to create a remarketing list, keyword, automated rule, or target. We are pleased to announce that step-by-step assistants called Guided Tours have now launched in the web interface, per your feedback.”
Google Released its 15th Annual Year in Search: Google’s Year in Search uncovers how the world has used the leading search engine. Popular topics include how to help searches like, “how can I help Nepal?” after a deadly earthquake struck. Many other topics revolved around searching for information and perspective on current events. “How to adopt a Syrian orphan child” and “why won’t gun control work” related searches spiked several times throughout 2015. Millions of others searched for information on Caitlyn Jenner, the transgender community, same-sex marriage, Star Wars, and the dress that rocked the internet in early 2015. Get lost in the data here. But before you do that, check out the video below!
“The 2015 Year in Search goes deeper than we’ve ever gone before. This year, we’re covering hundreds of news stories, sharing interactive guides and charts, and diving into the numbers by sharing things like how many times people searched for Adele (439 million, if you want to know!).”