Get this week’s Online Marketing news and updates in the E-Power Roundup, including stories about Google RankBrain, Twitter, and Google AdWords.
Google’s RankBrain Algorithm: Earlier this week Google rolled out RankBrain, a machine-learning artificial intelligence system that helps sort through search results. RankBrain is a part of Google’s overall search algorithm that will help interpret users’ searches to find results that may not use the exact keywords that were searched. In addition, it is said to be the third-most important factor for ranking web pages.
Twitter Increases Follower Limit: Have you ever gotten a notification from Twitter, notifying that you’ve reached the limit of accounts that you can follow? Earlier this week, Twitter’s support team shared that the number of accounts users can follow has been increased from 2,000 to 5,000. Along with this change, Twitter will also be getting stricter with aggressive following; according to the company’s rules and best practices, this is considered a spam tactic.
Happy Birthday Google AdWords! 15 years ago, AdWords entered the Online Advertising world starting out as a desktop tool for advertising. Now, in 2015, we have many more capabilities and tools available to connect businesses with consumers. E-Power has been harnessing the power of Google since 2004, and we’re excited to see where the next 15 years takes us and our clients! Take a look at this Infographic created by Google outlining AdWords’ history.
Stay tuned for next week’s Online Marketing Roundup!