A great way to get your Google Analytics data is to have the reports emailed to you. An even better way to stay up-to-date with your data is to have your reports scheduled to be emailed to you. This allows you to get all of the information you need without going to the Google Analytics site and logging in. Though this is a seemingly basic feature, it seems as though a lot of users are not aware of it or don’t know how to set it up. Google Analytics even allows you to have these reports emailed to others, so your whole office can stay up to date on your progress, as well as any clients or decision makers that want to stay informed.
To email reports or set up scheduled report emails, you first need to go to the Google Analytics Website and login.
Once you are logged in, you will want to select “view report” next to the profile you would like to see reports for.
Once you are in your reports section you can click on any of the reports you would like emailed to you. For example, perhaps you want your traffic report emailed to you. Click on “Traffic Sources” in your left navigation and at the top of the page you will see a button that says “Email”. Click this button.
You will then be taken to a screen where you can fill in the details of who you want your report sent to, the subject, a description of the report, and what format to send it in. You have the option to send your report in PDF, XML, CSV for Excel, CSV, or TSV format. There is also a check box that is selected by default to have the report emailed to the email address of the Google Analytics Account. On the right side of the screen you will see a small preview of what the email will look like before you send it.
At the top of the screen you have the option to schedule the emailing of reports. You can schedule reports to be sent quarterly, monthly, weekly, or daily. When scheduling the reports to be emailed, you also fill in the email addresses of the recipients, a subject, description, and the format of the report.
Once the information is complete, click “Schedule” and you are finished! Your report will now be emailed based on the information you input. If later on you decide you want to change the frequency of your reports, who they get sent to, or stop them completely, you can do this by going to the “email” option under “My Customizations” in the left navigation of the page.
You will then be taken to a “Manage Scheduled Emails” screen. Here you can edit the scheduled emails by clicking on the subject title, or you can delete the scheduled emails by clicking on the trash can off to the right of “Manage Scheduled Emails” screen.
The ability to email reports and schedule them is a great time saver and a great way to keep stakeholders and decision makers informed. This is just another great feature offered by Google Analytics that often gets overlooked. Google Analytics makes this easy so anyone can use it. Try it out, you can always change it later!