If you’re a local and service area based business owner, you undoubtedly need to use different methods of advertising to generate leads. Billboards, direct mail, Facebook ads, etc…. all might work, however there’s one vertical from Google that performs really well: Google Local Services Ads. The post below is a breakdown of what this form of advertising entails, and how it can benefit your service area business.
What are Google Local Services Ads?
Google Local Services is a pay-per-lead model of advertising built for local service area businesses. These local services ads appear at the top of a Google search page when potential customers are searching for a particular service (ie: “Electrician near me”).
While it’s true these types of ads appear above any other paid search ad or organic results, they will compliment your local SEO efforts and help improve your businesses overall appearance. This is especially true if a user first sees your business listed as a trusted professional and then scrolls further down the results page where your site is listed again organically.
Don’t have a local SEO strategy or need to improve your search engine appearance? Our specialized SEO team is happy to help!
How Local Services Ads Work
Local Services Ads are one of the easiest and most effective ways to get your business in front of customers in your service area. First, a customer would type a search query into Google that qualifies as a trigger for these ads to display. One example would be for that of electrician services. If a customer types in the phrase “electrician near me”, Google would display any qualified electrician services ads that serve the search user’s area. The user can then filter through the list of businesses based on a specific service needed, such as repairing a light fixture, and then choose to connect directly with the business via a phone call or direct message request.
Managing Leads
Google provides a very simple and easy to use interface to access and manage your new leads. The dashboard allows you to view new/old customer information, review any recorded phone calls and also track any upcoming jobs or follow ups needed with specific customers. This dashboard is proven to be beneficial for a lot of smaller local service businesses that don’t utilize a high-end CRM software.
Building Trust With Your Audience
Google Local Services Ads also contain verified reviews and help build trust with your customers via the “Google Guarantee”. This guarantee gives users peace of mind and provides refunds up to the amount paid for the services should the customer be unhappy with the quality of work.
How Does Your Business Qualify For Google Guaranteed?
When your business signs up for Local Services Ads, you must meet local license and insurance requirements and additionally complete a background check. Once this process is completed, your business will be considered “Google Guaranteed”.
Who Should Use Local Services Ads?
Any service based businesses with a dedicated service area that meets the industry requirements should advertise with Google Local Services Ads.
Here are the currently supported industries for businesses located within the Fox Valley of Wisconsin:
- Appliance Repair Service
- Auto Glass Service
- Auto Service Technician
- Carpet Cleaner
- Electricians
- Financial Planner
- Flooring Pro
- House Cleaner
- HVAC
- Interior Designer
- Junk Removal Provider
- Lawn Care Provider
- Mover
- Painter
- Pest Control Technician
- Plumbers
- Roofer
- Tree Service Provider
- Water Damage Service Provider
- Window Cleaner
- Window Service Provider
Did you know? E/Power Marketing has been using Local Services Ads for clients located within the Fox Valley area with success. Get in contact with us if you want our expert team to run these ads for your business too!
And note, if you’re located outside the Fox Valley area and your location doesn’t currently support Local Services Ads and/or your industry, do not fret; Google has plans to continually roll this feature out to every region across the US in the near future.
Are Google Local Services Ads Worth It?
Absolutely. These ads are perfect for generating “hot” and high-quality leads within your service area. Additionally, these ads have cost control, meaning your cost per lead month over month will be very predictable.
Want to know what costs could look like for your business and service area? Reach out to us and we’ll give you an accurate budget estimate! Just let us know your service area zip code, how many leads you want per month and the industry you serve.
