Earlier this month, Google removed the ability for people to set their location when performing a search on Google. This feature had allowed us to see search results as if we were in that location, an important tool for some people. As an Online Marketing agency, this allowed us to mimic the search results our client’s target audiences were seeing, without the personalization of our Oshkosh, WI office coming into play.
A Google spokesperson is quoted as saying: “it was getting very little usage, so we’re focusing on other features.” There is also speculation that this filter was removed after pressure to comply with the Right To Be Forgotten law, in that it will make it harder for European searchers to see US results.
While Google is always looking to improve their search results and the searcher’s experience, this is one search filter that we’ll miss! Bing is still providing this type of search filtering, but when Google makes these types of changes, other search engines typically follow suit. Will you miss the Location Search Filter from Google?