A State of Social Media Marketing report revealed that two of 2012’s biggest Social Media Marketing challenges were monitoring and managing the publishing of Social Media content across platforms. These challenges were mostly due to insufficient budget and resources. However with 65 percent of US Internet users utilizing Social Networking sites, it is inevitable that Social Media Marketing is necessary to your brand’s marketing plan.
If your brand has multiple Social Networks and is looking to make managing and posting content easier, Hootsuite is the tool for you. Hootsuite is a Social Media dashboard that is used to manage and measure your Social Networks, including Twitter, Facebook, LinkedIn, Google+ Pages, Foursquare, and WordPress. Hootsuite’s “Home Feed,” “Mentions” and “Sent” tabs make it easy for your brand to monitor in real time what is happening within your brands social profiles in one location. You also have the option to add customized tabs that allow you to keep track of what people are saying about industry related keywords. An additional advantage of Hootsuite is the capability to schedule social posts. This comes in handy when your brand needs to post after office hours, on the weekends or maybe schedule a post just so you don’t forget it later.
Quick Hootsuite Breakdown:
•Manage multiple Social Media profiles in one location
•Keep track of brand mentions
•Analytics tool included to measure results
•Customizable tabs to track keywords
•Internal link shortener
If you’re looking for a quick way to monitor what people are saying about your brand, Social Mention is a great tool. Social Mention is a Social Media search platform that collects user generated content from across the Web into one easy to analyze stream of information. Enter your brand’s name in Social Mention’s search bar to see what people are saying about you on over 80 different Social Media properties, including blogs, bookmarks, comments, networks and news. In addition, Social Mention analyzes the strength, passion, sentiment and reach of your brand which helps you view how much influence your brand has along with the ratio of positive to negative comments. If you choose, Social Mention will also send you daily Email alerts of your brand or industry-related keywords.
Quick Social Mention Breakdown:
•Easy search engine functionality to search any brand
•Monitors over 80 Social Media properties
•Daily Social Media alerts
•Calculates strength, sentiment and passion of a brand
If you’re looking for an easy way to monitor in real time what is being said about your brand, you might want to consider signing up for Google Alerts. Google Alerts allows you to choose what word (or phrase) you want to be monitored and sign up for Email alerts whenever that word is mentioned online. Customize the results you receive alerts for, including news, blogs, video, discussions, books or all of the above, as well as choose how often you want to receive Email alerts. A benefit of Google Alerts is the low amount of time and effort required; all you need to do is a one-time sign up and then you’ll receive your real time, daily or weekly Email alerts.
Quick Google Alerts Breakdown:
•Pick which word you want to monitor
•Receive Emails as it happens, once a day or once a week
•Real time updates
•Monitors specific results chosen by brand
Don’t let Social Media overwhelm you, let it help you! There are tons of helpful Social Media monitoring and management tools that can help you and these are just a few of them. Whether your brand wants to have all of its Social Networks in one location or monitor its mentions, there is a tool that can help. Make the most of your Social Media Marketing campaign because Social Media isn’t going anywhere!