It’s finally fall and 2020 is fast approaching! As the leaves begin to change colors, students all around are falling in routines of monitoring grades, handing in assignments, and realigning schedules. You may not be in school, but your business’s digital marketing plan could benefit by following suit.
Have you been monitoring your online marketing closely? If you were to get a “report card,” can you anticipate what type of grades you will receive during your end-of-year review?
Below we’ve outlined the important factors that will assess your online marketing program to not only grow but to surpass your expectations and exceed those conversion goals!
Your SEO Report Card:
Over the years, search engine optimization (SEO) has evolved. It no longer means that “I am visible on the web,” but now has a stronger meaning of HOW do I stand out against others online and HOW can people find me when they are searching for solutions to fit their needs? Running an SEO check on your website is more crucial now than ever. With over 3.5 billion Google searches every day, you can’t ignore your organic visibility and search performance. Ask yourself this…
- Do you have a well-organized XML site map available to search engines to review your URLs so they are short and user-friendly?
- Does your site offer relevant key phrases that prospects are searching the web for?
- Is your site considered mobile-responsive?
Our E-Power Marketing report card focuses on both on-page and off-page factors that search engines use to determine search visibility. From the nitty-gritty technical details to the big picture site optimization, we do it all to set your website up for better search traffic, organic search visibility, and brand authority.
Your Digital Advertising Report Card:
Understanding your digital advertising program can sometimes be complex and full of digital jargon. It’s an important part of any on-going marketing plan which allows you to reach large audiences, in a way that is real-time and increasingly personal. With any digital advertising program, as business owners we typically want to know two things about our ad campaigns:
- How much will this cost?
- How many conversions will this get me?
Understanding a few basic principles of digital advertising campaigns can be extremely beneficial to know where your campaign stands and understanding potential growth opportunities. Rating your campaign themes to ensure they match your target product and/or service is a critical aspect that most businesses inadvertently overlook. Other items, such as reviewing your Google Ads tracking code and ensuring that it is implemented on the website accurately, are just additional pain points many businesses are not aware they should look and monitor. That’s where having a digital advertising analysis completed will come in handy! Your report card will allow you to measure the success and enhancement opportunities of your current digital advertising program!
Your Content Marketing Report Card:
Do you have an internal or external partner that helps you create content for your website to drive traffic? That’s great and an important component to increasing your site’s organic traffic and building relationships with your target audience. However, when is the last time that you have taken a step back and analyzed each blog or content page?
- Is it easy to navigate?
- Is your content still relevant to your audience and your business or have products, services, and trends changed?
- Is it organized logically, including page formatting, titles, and headings?
- Can it be reshared or repurposed to continue attracting and retaining customers?
These are just a few assets that break out and help measure one’s optimized content!
Your Social Media Report Card:
Today’s online world is crowded. It’s filled with distraction, competition, and thousands of different messages. Engaging with potential customers and prospects on social media helps build a stronger customer relationships. Do you know your current social standing? How often do you monitor your reviews, comments, and shares? Ever wonder about where your social media stands from against your competitors? Do not get lost in the digital shuffle before asking yourself this…
- Are your social profiles written and optimized to the fullest?
- Are your social captions optimized and engaging?
- Are you using Images that are high-quality, relevant to your audience and consistent with your branding?
- Frequency – Posting schedule is regular and active?
Keeping your social pages branded and eye-catching is only one piece to the puzzle of showcasing a stellar social presence! Crafting a strategic plan focused on your brand, audiences, and social trends will pave the way for you to achieve your goals and objectives and reach your target audiences more effectively through social media.
Just like students benefit from their teacher’s feedback, peer reviews, and ongoing report cards in school, your business can too! Knowing you are getting the results your brand deserves is critical. An outside perspective can help answer your questions and guide you to where you want to be. Are you ready for the chance to get a FREE snapshot analysis to help guide and enhance your online marketing program? Our team of savvy marketers will take a look at the areas you’re struggling with the most and provide you with a report card of ideas and insights on how you can enhance your digital marketing plan! Interested?
