Instagram is a free image sharing app that allows users to snap photos, style them with color filters and share it with fellow Instagramers as well as friends and followers on other social media sites like Facebook, Twitter, foursquare, Tumblr and Flickr. Instagram was founded in October 2010 by two former Stanford University graduates. On April 12, 2012 it was acquired by Facebook for $300 million in cash and 23 million shares of stock. After the acquisition, the U.S. iTunes App Store saw more than 100,000 Instagram downloads per day.
How can Instagram benefit your business? Let’s take a look.
Although not as interactive as other Social Media sites, there are a few ways to interact with other Instagramers. Users can follow one another, like images, comment on photos, and add tags to photos. Tags help to aggregate your images and improve discoverability.
A great part about Instagram is that it doesn’t require much time investment for it to add value to your online marketing strategy. Snap a quick photo, apply a fun filter and easily share it with the Social Media world; it’s easy as 1, 2, and 3. A brand could share images of their newest products or most popular items. Another idea is to document the process of creating a product or carrying out a service, and share those step by step photos with your fans to give them an inside look on how your company works.
Instagram is great for brand exposure! Similar to the concept of Pinterest, Instagram is a platform where businesses should promote a lifestyle, and share the idea behind the brand to help customers to better understand the brand’s image.
The platform’s integration with other social media sites such as Facebook and Twitter allows users to easily share their Instagram images with friends and followers. Brands should take advantage of Instagram’s integration features to gain maximum exposure.
Instagram is not an effective source of traffic for your Website. Therefore brands should focus more on customer interaction and brand exposure when using Instagram.
Opportunities for SEO are limited on Instagram. Most images will be uploaded directly to Instagram rather than a Website.
Have you created an Instagram account for your brand yet? How are you using this Social Media platform, or what’s holding you back? Let us know by using the #SocialMediaStage on Twitter, posting a comment to our Facebook Page or leaving a comment below!