Featured this week is Andrea Schultz, E-Power Marketing’s indispensable Director of Search Engine Marketing. When Andrea was studying marketing and management information systems at the University of Wisconsin Oshkosh, a professor pointed out an internship position at E-Power Marketing. In 2002 Andrea was hired on and has been leading the way for the team for over 10 years.
As the Director of Search Engine Marketing, Andrea works on a wide variety of tasks at E-Power Marketing, managing her individual client projects as well as the E-Power team. Though she supervises all aspects of client programs, Andrea’s main focus is in Organic Search Engine Optimization and Social Media Marketing. On the industry, Andrea says: “Search Engine Marketing is a broad field consisting of multiple specialized areas. In order for a Search Marketing program to be a success, all of the different pieces need to work together.” In much the same way, all of us here at E-Power have different specialties, Andrea works to integrate and organize the pieces of the puzzle to carry out a highly effective program for our client’s success. Andrea enjoys seeing everything (and everyone!) come together to form a winning client campaign.
Andrea’s favorite aspect of her job is the variety of tasks, and she handles a lot of them. Because there are no two identical clients, each one needs a customized Search Marketing program to suit their specific needs. To make each client successful, different tools and approaches are required. Andrea works to research and implement very different solutions for the very different E-Power clients. These responsibilities ensure that she never does the same thing twice, which keeps her job interesting.
In addition to the diversity of tasks, the E-Power team is another big reason Andrea loves her job. She said the members of the E-Power Marketing team are not just co-workers, but are friends as well. Being a close-knit group helps everyone do their job more effectively and makes coming to and being at work more fun.
Outside of work, Andrea is just as busy as she is at the office! Her six year old daughter’s endless list of extracurricular activities keeps her busy almost every day of the week. Andrea also has a three year old son whom she can always count on for a laugh. In addition to her family Andrea loves sports, including the New York Yankees, NASCAR drivers Kyle Busch and Matt Kenseth, WWE Wrestling and of course, the Green Bay Packers! If you’re ever looking for Andrea at E-Power Marketing, you’ll find her working away in her sports-themed corner, decorated with a panoramic Clay Matthews poster and a framed Aaron Rodgers Super Bowl picture, as well as Yankees memorabilia and artwork from her little ones! There are rumors she also has a Brett Favre doll that she sticks with long needles under her desk!