Say hello to E-Power Marketing’s Search Engine Marketing Specialist Ellie Burgau. During her last two years studying marketing at the University of Wisconsin Oshkosh, Ellie discovered her passion for Search Engine Marketing. She was determined to get a job in that field and found E-Power just one month after graduating. She immediately loved the open office concept and the team camaraderie, so she knew E-Power Marketing would be a perfect fit.
Ellie’s main focus areas are Pay Per Click advertising and Web Analytics, but she also supports Organic Search Engine Optimization and Social Media Marketing programs. Her daily tasks differ from day to day – between Pay Per Click reporting, program optimization, ad writing, keyword research and content optimization, Ellie’s daily planner stays full! Ellie said the assortment of different tasks makes her job exciting, challenging and fun all at the same time.
One of Ellie’s favorite parts of her job is writing ad copy for clients because it is like doing a puzzle. She enjoys the creative aspect of writing the ads while also trying to find the best way to work in all of the phrases and keywords within Google’s strict character limits. Ellie also likes investigating data in Google Analytics and AdWords to see what she can do to improve a client’s program. She loves analyzing the numbers and weighing what is and is not working so she can determine what to do next to improve program performance. If Ellie had to choose one thing she doesn’t like about her job, it would be trying to explain to her grandma what she does for a living!
Outside of work, Ellie enjoys travelling, cooking, spending time with family and working out. She also enjoys cheering on the Minnesota Vikings, but most of us will forgive her for that! As another NFL season approaches, Andrea and Ellie are already prepping for the rivalry to heat up again!
One quote has stuck with Ellie since college, and that quote is, “Let passion drive your profession.” This is what led Ellie to seek a career she would be passionate about, and she is thankful that she was able to find E-Power. The team at E-Power is equally thankful to have Ellie on board, her outgoing personality and positive outlook keep the rest of us smiling on a daily basis! Ellie said she is incredibly lucky to be able to come to work every day and do something she believes in and enjoys. Her commitment to the industry and her clients make her a valuable asset to our team!